[RED DEMOCRATICA] Social data show ebb and flow of online influence

 

Apple's Twitter ads may have been bid to prevent "brand-jacking" | Facebook lets advertisers mine topic data | Brands learn the power of having a personality Created for eleccion@yahoogroups.com |  Web Version   March 12, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Apple's Twitter ads may have been bid to prevent "brand-jacking" Apple spent serious money to buy Twitter's top ad spots during its Apple Watch announcement, possibly to prevent rivals from poaching its buzz. "Apple has been forced into a 'defensive' move towards advertising on Twitter," Ewan Spence writes. Forbes (3/12), Internet Retailer (3/10) Share:  FREE Guide: Build A Better Social Media Strategy! Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now!   Connecting Collaborating Facebook lets advertisers mine topic data Facebook is giving brands free access to a wealth of topic data from posts, essentially allowing them to mine the site for keyword mentions. The tool should help marketers create more focused ads, and could aid in product development, Facebook's Matt Idema says. Re/code (3/10) Share:  Brands learn the power of having a personality Arby's success on Twitter is due to its ability to project a clear and compelling personality through its tweets, Tessa Wegert writes. That's something other brands should seek to emulate in all their customer-facing messaging, Wegert writes. ClickZ (3/12) Share:  5 tips for managing negative online comments The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively. Marketer Moments Sponsored By Behind the video distribution strategy of "@TheBuzzer" Selecting the right social platform to publish and distribute videos is critical for Fox Sports' "@TheBuzzer" show. The show uses Twitter to publish videos on current topics that are happening now, while Facebook works for day-old stories and YouTube is selected for longer-term, lasting content, said Producer Michael Jankolovits. Digiday.com (3/12) Share:  Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com How Open Should You Be About Your Company's Finances?     Going "All In" on Your Business     4 Pricing Strategies to Boost Your Profits     How Can Small Businesses Be More Innovative?     3 Easy Tricks for Beating Brain Drain     Click here to learn more about Featured Content Platform News Sponsored By Social network says it will show its users the money Users who sign up for social media site 8 will get 80% of the revenues from ads sold against their content, the site says. "This is the first social network with real transparency about its business model," investor Boris Jordan says. The Wall Street Journal (tiered subscription model)/CMO Today blog (3/12) Share:  Whitepaper: SDN: How do you get there from here? Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow. Explore the whitepaper to start down the path toward SDN. Measurement Matters Sponsored By Jimmy Fallon's YouTube videos could bring in millions for NBC NBC doesn't run ads on YouTube because it won't agree to Google's revenue-sharing requirements, but an analysis by Mike Henry of OpenSlate showed that Jimmy Fallon's channel alone could bring in at least $500,000 in monthly revenue for the network. NBC Entertainment's Rob Hayes said that using YouTube without ads allows NBC to learn about how it works before potentially establishing a revenue-sharing relationship with the company. The Wall Street Journal (tiered subscription model)/CMO Today blog (3/11) Share:  Social data show ebb and flow of online influence Advertising Age (free access for SmartBrief readers) (3/11) Share:  A Guide for Structuring and Implementing PIAs: Six steps for your next Privacy Impact Assessment Privacy Assessments are the backbone of a great data privacy management program. This whitepaper will provide 6 steps to consider when conducting a Privacy Impact Assessment (PIA) - the process for identifying, assessing and mitigating privacy risks for a specific product, service or system. Download whitepaper now. Social Shareable Gator on course doesn't stop Florida golfers Golfers at a club in Florida were startled this week when an alligator estimated to be 12 feet long wandered onto the putting green. The reptile's arrival didn't stop a women's tournament, though. "If we stopped playing because of alligators, we'd never have golfers," general manager Mickie Zada says. Reuters (3/11) Share:  SmartQuote A human's personality might be largely innate. For brands, it must be crafted -- molded from the moment the brand is born, and by every message it shares moving forward." -- Tessa Wegert, writing at ClickZ Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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