[RED DEMOCRATICA] How to keep execs' tweets from being a compliance issue

 

Facebook may pursue wide-ranging ad exchange | How to keep execs' tweets from being a compliance issue | Brands pin apps to profiles in Twitter trial Created for eleccion@yahoogroups.com |  Web Version   April 10, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook may pursue wide-ranging ad exchange Facebook may be looking to build an ad exchange that draws on its own user data to serve content beyond the social network. As suggested by a patent application, the content could include ads but also other items such as wall posts, news articles, photos or gaming applications. Business Insider (4/9) Share:  Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. Connecting Collaborating How to keep execs' tweets from being a compliance issue Tesla Motors CEO Elon Musk might have violated regulatory guidance on social media when he used Twitter to announce a corporate event, SmartBrief's Sean McMahon writes. "If Musk is going to be so free-wheeling with his Twitter feed, Tesla should declare the feed as a channel through which it intends to disseminate investor information," McMahon writes. SmartBrief/SmartBlog on Finance (4/7) Share:  Brands pin apps to profiles in Twitter trial Some brands are pinning their applications to their profiles in Twitter's iPhone app as part of a Twitter test. The trial builds on an earlier test of app-install advertising in user feeds. "Twitter is pushing to become an even larger source of both app discovery and installs," notes Owen Williams. TheNextWeb.com (4/10) Share:  Marketer Moments Opinion: Hulu strikes out with The Perfect GIF site Hulu has launched a site dedicated to hosting social-media-ready GIFs from TV shows, but it is a sterile interface that does little to tap the unfiltered creativity that marks GIF use, Julia Greenberg writes. "Instead of opening a GIF-creation platform for users, allowing us to create or tag our chosen moments from Hulu's exclusive or licensed content, Hulu has essentially created a whole bunch of ads," Greenberg writes. Wired.com (4/7) Share:  Mountain Dew runs user-generated social campaign for Baja Blast Mountain Dew has announced the limited-time return of its Baja Blast product, and it is using fans' social media posts to fuel a digital campaign. "We started with discreet posts, but it didn't take long for Dew Nation to call us out and beg for the rumors to be true. Some of our fans even created collages of all the images featuring Baja over the last few days to confirm to other members of Dew Nation that Baja was coming back," said Christine Ngo, digital brand manager at Mountain Dew. Adweek (4/9) Share:  Platform News Facebook will host video event prior to NewFronts Facebook has announced that it will run its own event less than one week prior to the NewFronts, a move that the company hopes will bring in more advertisers to Facebook's growing video capabilities. The event's focus is on Facebook's Anthology, its branded video content program, and is scheduled for April 22 in New York City. The Wall Street Journal (tiered subscription model)/CMO Today blog (4/9) Share:  LinkedIn set for $1.5B acquisition of Lynda.com LinkedIn is making its largest-ever acquisition with a $1.5 billion deal to buy Lynda.com, which offers video subscription services in a range of business subjects. The deal is intended to let LinkedIn users develop specific skills for available jobs. Reuters (4/9), Re/code (4/9) Share:  Social Shareable Meet the world's longest rabbit A 4-foot-long continental rabbit named Darius, the world's longest such animal, celebrated his fifth birthday this week. The rabbit and his son Jeff, who at a year old is 3-feet-8-inches long, cost their owner about $5,300 for carrots, apples and other supplies each year. ABC News (4/8) Share:  SmartQuote The GIF is the perfect internet art form." -- Julia Greenberg, writing at Wired.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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