[RED DEMOCRATICA] 10 branded tweets that scored big buzz this year

 

10 branded tweets that scored big buzz this year | How to reduce the risk of social media gaffes | Social ad spend slows this holiday season Created for eleccion@yahoogroups.com |  Web Version   December 22, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By 10 branded tweets that scored big buzz this year Plenty of brands scored buzz with well-judged and well-timed tweets during 2014. Among the best, according to this roundup: Arby's tweet during the Grammy Awards asking Pharrell Williams to return their hat; Chevrolet's #TechnologyandStuff rejoinder to an executive's flustered on-air comments; and Snickers' tweeted advice to Luis Suárez after he bit another player during the World Cup. Advertising Age (free access for SmartBrief readers) (12/22) Share:  Do you know these 29 Social Media Analytics Terms? Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now!   Connecting Collaborating How to reduce the risk of social media gaffes Aryn Kennedy suggests steps to reduce the risks that brands face when undertaking social media campaigns. Kennedy recommends planning carefully to ensure your brand, management and intended campaign are well-suited for a social push. Social Media Today (12/22) Share:  Social ad spend slows this holiday season Holiday ad spending on social media is slower this year than in recent shopping seasons, with just 27% of retailers planning to spend ad money on Twitter and 76% saying the same for Facebook. Twitter did fare especially well on Black Friday, though, when StatSocial computes that the social network saw 3.5 million tweets and 838 million impressions. eMarketer (12/22) Share:  Want big bucks for your company? You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps. Most Read by Marketing Decision Makers Sponsored By Why marketers should give thanks for Instagram SmartBrief/SmartBlog on Social Media Twitter adds targeting features, plans Foursquare partnership Advertising Age (free access for SmartBrief readers) How one couple became the face of Christmas sweaters Seattle Weekly Tennessee city's social media policy draws ire Bloomberg Businessweek Facebook isn't child's play, Zuckerberg says Bloomberg The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Featured Content Sponsored by AOL 5 CES Trends Marketers Should Watch Next Year The lead up to CES is something of an event in itself within the industry, as professionals anticipate the top trends for this year's tech showcase. AOL's Category Development team takes it one step further and hones in on five key trends that will have a big impact on marketers. Here's what they have to say: Read the full article. Click here to learn more about Featured Content Marketer Moments Instagram purge shrinks brands' fake fan base Some big names lost hundreds of thousands of followers on Instagram as the social network carried out a spam purge. Forever 21, Nike and Adidas were among the most affected, joining Justin Bieber, who lost 3.5 million fake fans. Adweek (12/19) Share:  Platform News Twitter tests Russian advertising market Twitter is working with Eastern European reseller Httpool to offer advertising space to Russian marketers. Russia has the world's sixth-largest Internet audience, and Twitter counted 10.1 million Russian users in July. Advertising Age (free access for SmartBrief readers) (12/19), Bloomberg (12/19) Share:  What does the future hold for Facebook? Mashable (12/22) Share:  Measurement Matters Shoppers turn to social media for gift ideas Consumers are using social media to find gift ideas and plan holiday purchases at increasing rates, according to a Crowdtap infographic. About three-quarters of shoppers used social media for "holiday gift discovery," up from 64.8% last year. SmartBrief/SmartBlog on Social Media (12/19) Share:  Social Shareable Inside China's "Christmas village" A cluster of 600 factories in China, referred to as a "Christmas village," produces about 60% of all decorations for the holiday. Factory employees reportedly have only a vague idea of the meaning of Christmas, and wear Santa hats to keep industrial products out of their hair. The Guardian (London) (12/19) Share:  SmartQuote Planning your campaign in advance is the best way to avoid a spectacular failure." -- Aryn Kennedy, writing at Social Media Today Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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