[RED DEMOCRATICA] Where Foursquare went wrong

 

Brands face some backlash for use of trendy slang | Life as a viral-content guru | Guest posts boost AmEx presence on Instagram Created for eleccion@yahoogroups.com |  Web Version   December 30, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Brands face some backlash for use of trendy slang The newly created @BrandsSayingBae Twitter account is calling out brands that try to sound hip by using "bae" and other trendy slang words. The "horrible-brilliant" account "distills the trend down to its essence," writes Annie Lowrey, and shows how many brand tweets can come off like "your uncle posting out-of-focus selfies on Instagram." New York magazine (12/29), The Wall Street Journal (tiered subscription model)/CMO Today blog (12/29) Share:  The biggest disruptions are the ones you don't see coming. Don't be blindsided: Prepare now for the biggest workforce trends to come in 2015 - and resolve to do something about them (with a little help from us). SEE 9 TOP TRENDS FOR 2015 Connecting Collaborating Life as a viral-content guru Dose.com founder Emerson Spartz is the crown prince of click-bait, with venture capitalists pouring millions of dollars into his online ventures, most of which revolve around mass producing content that will get widely shared. "The way we view the world, the ultimate barometer of quality is: if it gets shared, it's quality," Spartz says. The New Yorker (tiered subscription model) (1/5) Share:  Want big bucks for your company? You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps. Marketer Moments Sponsored By Guest posts boost AmEx presence on Instagram American Express saw 23% higher engagement for its #MyAmex Instagram campaign than it has for other efforts on the photo-centric social network. The two-week experiment gave six Instagram influencers the opportunity to show how AmEx affects their business, and it generated over 10 million impressions. Adweek (12/29) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 5 Tips for Responding Positively to Negative Online Comments   Vivian Wagner     Branding 101: The Small-Business Guide to Building a Killer Brand Identity   Lou Imbriano     4 Telltale Signs of a Bad Business Opportunity   Mike Michalowicz     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     How to Be a Better Negotiator   Anthonia Akitunde     Click here to learn more about Featured Content Platform News How social networks goofed this year The major social networks made plenty of mistakes in 2014, writes Kristin Burnham. Among the slip-ups she cites: Facebook's decision to spin off its Messenger service, LinkedIn's attempt to thwart online stalkers and Google's decision to let Google+ users send messages to other users' Gmail addresses. InformationWeek (12/26) Share:  Where Foursquare went wrong Foursquare fell by the wayside because it did one thing well but failed to leverage its dominance of the check-in sector to provide a compelling broader experience, Simon Owens writes. "Because Foursquare didn't have much else to offer other than geosocial ... users gravitated to the larger objects," Owens writes. LinkedIn/Simon Owens (12/29) Share:  Measurement Matters How to get a handle on social ROI Many brands are still struggling to make sense of all their social data, writes Rob Manning of Offerpop. In 2015, marketers will need to show more clearly how social buzz drives sales, Manning writes. "[C]reating fresh social marketing strategies that can drive direct sales, engage customers, build your brand and increase awareness must be at the forefront of strategy in the coming year," he writes. SmartBrief/SmartBlog on Social Media (12/30) Share:  Social Shareable Web users ♥ heart emojis The heart emoji was the most-used "word" across the Web and social sites in 2014, according to the Global Language Monitor's annual survey. The Washington Post (tiered subscription model) (12/29) Share:  Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote Being first wasn't good enough." -- Simon Owens on Foursquare, writing at LinkedIn Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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