[RED DEMOCRATICA] Cereal marketers may look backward to go forward

 

Rise of the social-video megastars | Tips to fine-tune visual content on social media | InPowered's digital ads are based on real reviews Created for eleccion@yahoogroups.com |  Web Version   December 10, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Rise of the social-video megastars YouTube, Instagram and Vine are giving rise to countless online-video stars, each with huge followings, but many of whom remain almost unheard of beyond their dedicated fans. That trend is expected to continue as social-video platforms grow more professionalized. The New Yorker (tiered subscription model) (12/15) Share:  Exclusive Social Media Education Toolkit The more people in your organization with effective social media skills--and the strategic know how to use them--the bigger your social media impact will be. Our Social Media Education Toolkit can help you boost the effectiveness of your social media initiatives through better education. Download your Social Media Education Toolkit now.   Connecting Collaborating Tips to fine-tune visual content on social media Using graphics effectively on social media can make all the difference, Anna Guerrero writes. She cites the basics, and offers tips related to logos, fonts, colors and image filters. SocialMediaExaminer.com (12/8) Share:  How Much Do You Really Need to Make? The Answer May Shock You Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make. Marketer Moments InPowered's digital ads are based on real reviews Businesses can turn independent reviews into digital ads using a product from tech startup InPowered. "The need for this is consumer driven, as they shift to social and mobile," CEO Peyman Nilforoush said. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/10) Share:  Cereal marketers may look backward to go forward General Mills won buzz on Twitter by relaunching its French Toast Crunch cereal brand, and there are signs that other food manufacturers could get a similar online boost by bringing back old favorites. Twitter users are chatting about the potential for relaunching brands such as Oreo O's, Waffle Crisp and Nesquik cereal, Lauren Johnson writes. Adweek (12/9) Share:  Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com 3 Must Have Leadership Traits of Successful Entrepreneurs   Denise O'Berry     3 Skills to Help Your Team Complete Key Projects   Denise O'Berry     5 Ways to Avoid Wasting Other People's Time   Dorie Clark     How to Be a Better Negotiator   Anthonia Akitunde     9 Traits of Well-Loved Entrepreneurs   Mike Michalowicz     Click here to learn more about Featured Content Platform News Platforms battle for social media dominance Brands are hosting more of their Facebook videos directly on Facebook than via YouTube, a sign of the increasing battle for eyeballs among the digital platforms. "YouTube is still the video king online, but there is ever more evidence Facebook is ascending toward the throne," Lara O'Reilly writes. Business Insider (12/9) Share:  Twitter offers mobile targeting based on users' apps Advertisers trying to reach mobile users via Twitter now have more targeting criteria, including whether or not a user has installed their application or registered it. These are among several enhanced targeting features just introduced based on Twitter's recent initiative to track users' smartphone apps. VentureBeat (12/9) Share:  Measurement Matters Nike spots top list of year's most popular YouTube ads Nike took the top two spots on this year's list of most popular YouTube ads, with Budweiser's "Puppy Love" Super Bowl spot placing third. Half of the top 10 on this year's list were made with digital, and not TV, in mind. "[A]dvertisers are ... starting to take advantage of digital as a way to shoot ads that would be hard to imagine ever airing on TV," Tim Peterson writes. Advertising Age (free access for SmartBrief readers) (12/9), The Wall Street Journal (tiered subscription model)/CMO Today blog (12/9) Share:  Sports remains major driver of social chatter ESPN.com (12/9) Share:  Social Shareable Try a little roadside magic to beat a ticket A stage magician who was stopped for speeding in New York this week says police officers gave him a pass after he wowed them with an impromptu display of roadside conjuring. The Huffington Post (12/9) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote In the future, there will be less overlap, less knowing the same stars everyone else knows." -- YouTube's Robert Kyncl, as quoted by The New Yorker Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___