[RED DEMOCRATICA] Facebook: Right-rail ads are seeing success

 

Facebook boosts video ad sharing, but YouTube remains long-term champ | Brands see selfies as a winning strategy in Asia | LinkedIn user will win Liam Neeson's video endorsement Created for eleccion@yahoogroups.com |  Web Version   December 16, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook boosts video ad sharing, but YouTube remains long-term champ Holiday video ad campaigns have used Facebook to help them go viral, with some success. However, the overall number of views for even the most popular ads on Facebook is still dwarfed by the number of views of the same ads on YouTube. Facebook tends to garner lots of views in a short period of time, while YouTube videos gather momentum in the long term, experts say. The Wall Street Journal (tiered subscription model)/CMO Today blog (12/15) Share:  Do you know these 29 Social Media Analytics Terms? Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now!   Connecting Collaborating Brands see selfies as a winning strategy in Asia The selfie craze is in full swing in Asia, where brands are finding ways to incorporate them into social marketing. Max Factor ran a campaign asking followers to share images of their eye makeup while wearing anti-pollution masks, and Lenovo offers selfie "horoscopes" to promote its smartphones. Advertising Age (free access for SmartBrief readers) (12/15) Share:  Want big bucks for your company? You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps. Marketer Moments Sponsored By LinkedIn user will win Liam Neeson's video endorsement Actor Liam Neeson will create a video endorsement for a LinkedIn user in a promotion for his new movie "Taken 3." The social media promotion run by 20th Century Fox and Trailer Park hinges on an infamous line from the first movie in the franchise, in which Neeson's character tells kidnappers that he has a "particular set of skills." Adweek/AdFreak blog (12/15) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Featured Content Sponsored by AOL What can brands do to progress gender equality? Brands have the opportunity to make a significant impact on gender equality. It's not about jumping on the feminism bandwagon because it's the hot topic right now, it's just the right thing to do. And guess what? Consumers take notice—switching to and even paying more for brands that support causes they care about. AOL discusses how brands can align with content that empowers women and what brands can do to help progress gender equality. Read the full article. Click here to learn more about Featured Content Platform News China's Baidu and Alibaba have nearly 10% of global digital ad revenue Chinese ad sellers Alibaba and Baidu each control about 4.7% of the $146 billion in digital ad revenue worldwide this year, topping American companies such as Yahoo, Microsoft and Twitter. Google and Facebook still lead global digital ad revenue at 31% and 7.75%, respectively. eMarketer (12/16), Advertising Age (free access for SmartBrief readers) (12/15) Share:  Facebook: Right-rail ads are seeing success Facebook's redesigned right-rail ads are 50% more effective at increasing the time users spend looking at the ad, and 29% more effective at catching users' eyes in the first place, the social network reports. Facebook says advertisers are reporting higher conversion rates as well. Marketing Land (12/15) Share:  Follow SmartBrief on LinkedIn The leading digital publisher of targeted business news and information is now on LinkedIn. Follow SmartBrief today and share your favorite business news stories with the web's most popular professional network. Follow us today. Measurement Matters Nielsen releases end-of-year Twitter TV ratings "The Walking Dead," the Academy Awards and the Super Bowl were the most tweeted-about TV broadcasts of 2014, according to Nielsen Twitter TV Ratings. "The Walking Dead" was the most popular show with an average of 576,000 tweets per episode, while the Super Bowl was the top sports broadcast with 25.3 million tweets. Fortune (12/15) Share:  Social Shareable Android is just one more holiday-season flier One of the passengers on a flight between Los Angeles and Frankfurt, Germany, on Monday was a humanoid robot that drew attention and received a special electronic pat-down from airport-security workers. An airport spokeswoman said researchers had "wanted to see how humans responded to a robot sitting in a plane." Reuters (12/15) Share:  SmartQuote [I]t's possible the world's epicenter of selfie culture is in Asia." -- Angela Doland, writing at Advertising Age Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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