Facebook says it will keep spending despite rising costs Facebook will continue to invest in new technology, CEO Mark Zuckerberg said, even as the company's costs rose 41% in the third quarter, driven by the addition of 1,200 employees largely through acquisitions. Revenue was up 59% in the quarter, however, and Facebook is on track to hold 20% of the mobile ad space by the end of the year, according to eMarketer. "We feel like we're performing well by every measure," said Chief Financial Officer David Wehner. The Wall Street Journal (tiered subscription model) (10/28)  | Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now. |
 | How companies are adapting the sharing economy Peer-to-peer enterprise exchange doesn't get the same media buzz as the consumer sharing economy, but it's probably a bigger business opportunity in the long run, Robert Vaughan writes. Companies are finding that sharing resources can boost profits and reduce waste, such as Med-Immune's deal to share manufacturing facilities with Merck and Marriott's conversion of empty conference rooms into rentable work spaces. Strategy+Business magazine (free registration) (Winter 2014)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
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 |   Tumblr, 11 partners launch autoplay video ads Tumblr introduced autoplay video ads this week with 11 launch partners, whose content will arrive in user feeds under the label Sponsored Video Posts. Universal Pictures, Lexus, J.C. Penney and others will use Tumblr's new video player designed to let users watch and replay content more easily. Tumblr's Lee Brown says that it was important to make brand videos "not a pre-roll product that's in front of the content that you want to see." Advertising Age (free access for SmartBrief readers) (10/28)  | Design your winning social media strategy At the kdmcBerkeley Social Media for Content Creators Workshop you'll learn skills for leveraging the power of storytelling to engage and build your social community. Learn new tools and techniques to structure a winning social media strategy that's genuine, interactive and measurable. Register Now | | Facebook leads social referral traffic through Shareaholic Facebook leads the field by a wide margin in social referral traffic through the Shareaholic network, accounting for more than 22% of the total, according to Shareaholic's Q3 report. That is triple the combined shares for Pinterest, StumbleUpon, Twitter, Google+, Reddit, YouTube and LinkedIn. Marketing Land (10/27) | Toxic love? Great bustards use poison to win a mate Male great bustards are knowingly gobbling up poisonous beetles in a bid to make themselves more attractive to prospective mates, scientists say. The birds have an elaborate mating ritual based around a "cloacal kiss," in which female birds closely inspect males' behinds for signs of gastrointestinal distress. It's thought that by deliberately eating poisons, male birds kill off intestinal parasites and make themselves more attractive to females. National Geographic News (free registration) (10/24) | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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