 | The Critical Numbers You Need to Know for Business Success
Most small-business owners tend to focus more on the product and customer service and less on financial statements and reporting. Although many small-business owners don't have financial or accounting backgrounds, they can rely on a few critical numbers to help their companies survive. Learn how to identify, monitor, and review your key business numbers. |
 | Why small businesses should invest in social Small businesses rely on word-of-mouth marketing to thrive, and they should treat social media as "Word-of-Mouth Marketing 2.0," says Perry Evans, CEO of Closely. "Social media, especially when combined with loyalty and referral marketing best practices, can be smartly leveraged to help a local business truly stand out," Evans says. SmartBrief/SmartBlog on Social Media (10/23) LinkedIn power user shares tips Gain the upper hand in networking relationships by consistently offering your connections something of value before you've received anything from them, writes entrepreneur Gary Vaynerchuk. "I've learned the true secret to networking is gaining the first-mover's advantage: leverage," he writes. WealthManagement.com (U.S.) (10/22)  | Five Problems Marketers Face Today
Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. |
 | Splendia launches Instagram-photo travel guide site Luxury travel site Splendia has launched Instagramers City Guides that crowdsource photos to create information on popular travel destinations. Built in conjunction with Paris agency Kindai, the website features photos from cities such as New York, Rome and Barcelona. Marketing Land (10/22)  | Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed! | |  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | Sociable workers are less prone to layoffs, research suggests Workers who use enterprise social networks regularly, and who use "social" terms such as "coffee" while interacting with colleagues, were less likely to have been laid off during the recession, according to a study by Wharton School professor Lynn Wu. "I'm not saying that people should necessarily just stop working and [use social media] all the time. But perhaps there's a value that social communication can provide that we don't see," she says. Knowledge@Wharton (10/22)  | Follow SmartBrief on LinkedIn
The leading digital publisher of targeted business news and information is now on LinkedIn. Follow SmartBrief today and share your favorite business news stories with the web's most popular professional network. Follow us today. |
 | Dude, where's my hoverboard? The flying skateboard featured in "Back to the Future Part II" might finally become a reality next year, thanks to hovering technology developed by Hendo. There is a catch: The boards are powered by magnets, so they can only be used over special metal flooring. The Daily Beast (10/22) |  | A dentist shouldn't waste their time with Foursquare or LinkedIn, and an urban salon should be all over Instagram and Yelp." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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