[RED DEMOCRATICA] Why the holidays are a good time to invest in social

 

Foursquare seeks to change its image with brand campaign | Why the holidays are a good time to invest in social | Analysis: McDonald's social campaign may backfire Created for eleccion@yahoogroups.com |  Web Version   October 21, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Foursquare seeks to change its image with brand campaign Foursquare has launched its first brand campaign with a focus on how people's preferences can differ. The campaign targets consumers in New York and Chicago with a theme that pits Foursquare against such review-driven services as Yelp and Urbanspoon. "The ads really go after the idea that we all have different tastes and different friends. ... The local and travel guides of today could be much better with personalization," said Foursquare Chief Operating Officer Jeff Glueck. Adweek (10/20) Share:  Do you know these 29 Social Media Analytics Terms? Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now! Connecting Collaborating Why the holidays are a good time to invest in social Brands can test new social tools during the holidays and use the occasion to invest in Facebook, Instagram and social commerce tools across platforms, Mairead Ridge writes. "The holidays present a colossal opportunity for social media to deliver strong ROI and close out the year with strong sales," Ridge writes. SmartBrief/SmartBlog on Social Media (10/21) Share:  The ABCs of Financial Management Do you know your hypercritical numbers? Do you understand which figures and accounting principles are most important for the stability of your business? While your company may still be too small for you to hire a full-time CFO, knowing your numbers is a necessary evil that comes with owning your own business. Learn to identify the critical three to five numbers that will determine the success or failure of your business. Marketer Moments Sponsored By Analysis: McDonald's social campaign may backfire McDonald's is using social media to take on criticism of its food production, but it may not be a smart strategy, Leo Sun writes. "This half-baked idea simply magnifies the controversies of the past without focusing on its core problem -- a lack of appealing menu items," Sun writes. The Motley Fool (10/19) Share:  eBook: Why It's Time to Evaluate Your Timekeeping System Download the free eBook to learn why yesterday's timekeeping tools aren't cut out for today's rapidly evolving compliance mandates. Learn how modern, cloud-based solutions can help you reduce the risk of noncompliance, gain unprecedented visibility, and manage in the moment. Don't let outdated workforce management tools drag you down. Platform News Sponsored By Facebook will never get a "dislike" button, former exec says Facebook users will never be given a "dislike" button, says former executive Bret Taylor, who created the social network's "like" button. Distilling negativity into a single click would open the door for miscommunication and bullying, Taylor writes. TechRadar.com (U.K.) (10/20) Share:  Facebook pushes Messenger with video ad Facebook has released a video ad for its Messenger application. The ad is seen as a way to further engage users who have a wide array of messaging choices in an increasingly crowded field. TheNextWeb.com (10/20) Share:  Design your winning social media strategy At the kdmcBerkeley Social Media for Content Creators Workshop you'll learn skills for leveraging the power of storytelling to engage and build your social community. Learn new tools and techniques to structure a winning social media strategy that's genuine, interactive and measurable. Register Now   Measurement Matters Sponsored By Survey breaks down social networks by users' ages About 37% of teens ages 14 to 17 say they use Snapchat at least once a week, while 4% of adults ages 35 to 54 said the same, a NuVoodoo poll indicates. By contrast, a majority of the older set said they use Facebook and YouTube regularly. eMarketer (10/21) Share:  Top Five Ways Marketing Teams Benefit from Box Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! Social Shareable Why Des Moines is the new Brooklyn It may surprise many that Des Moines, Iowa, is a city filled with "baristas, tech start-up founders, musicians, and nonprofit professionals," write Matt Vasilogambros and Mauro Whiteman. Des Moines is drawing talent away from busier cities where it can be harder and more costly to launch a creative endeavor, they write. National Journal (10/16) Share:  Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote If you want to dislike something, you should probably write a comment." -- Bret Taylor, as quoted by TechRadar.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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