Monday, October 27, 2014

[RED DEMOCRATICA] The queen tweets

 

Facebook's Rooms app may find fans in brands | Facebook ripped us off, chat-room-app creator says | Latvian college goes social to out-fundraise Stanford
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October 27, 2014
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The Big Story
Facebook's Rooms app may find fans in brands
Facebook's chat-room-style Rooms application lets users chat using pseudonyms, and brands are seen as likely to flock to the service. "The question isn't whether companies will use it to market their brands. The question is how effectively they can measure the results," Jennifer LeClaire writes. CIO Today (10/23), Digiday.com (10/24)
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Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

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Latvian college goes social to out-fundraise Stanford
The Stockholm School of Economics in Latvia won an Effie advertising award for its "Let's Beat Stanford" fundraising campaign, which generated more alumni engagement than Stanford's vaunted fundraising machine. "It was a 100 percent social media campaign and was very well constructed -- clear and logical with impressive results," Dominic Lyle of the European Association for Creative Agencies wrote. The New York Times (tiered subscription model) (10/26)
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The queen tweets
Britain's Queen Elizabeth II is now on Twitter, firing off a cheery tweet signed "Elizabeth R." to mark the opening of a science center. The Guardian (London) (10/24), Financial Times (tiered subscription model) (10/27)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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Marketer Moments
Oreo's groundbreaking marketing strategy pays off
A flash mob dances with the Oreo mascot
(Robyn Beck/AFP/Getty Images)
Mondelez International propelled the Oreo cookie brand to its status as the standard bearer for real-time marketing with a renewed, groundbreaking strategy in 2013 that included "100 pieces of content in 100 days" to drive social and culturally relevant advertising, advertiser Jill Applebaum says. "Our efforts in digital are driving [two times return on investment] on a global level," said Bonin Bough, global head of media at Mondelez. FastCoCreate (10/23)
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Platform News
Autoplay attracts brands to Facebook video ad platform
Facebook's autoplay video feature is drawing in more brands and celebrities to upload their video content directly on the site instead of sharing it from YouTube. Between January and September, McDonald's nearly doubled the ratio of Facebook videos it posted directly to the social site, according to Socialbakers data. Adweek (10/27)
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Twitter inherits Twitpic domain and photo archive
Twitpic's photo archive will remain accessible to users for now, but no additional photos can be uploaded as Twitter assumes control over the domain and shutters the service. The Wall Street Journal (tiered subscription model)/Digits blog (10/26)
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Measurement Matters
Twitter makes "data grants" to selected research teams
Twitter has chosen six studies for "data grants" in which teams will receive access to the social network's historical data trove. The site's data will be used to explore issues such as fans' influence on sports teams and new forms of digital epidemiology. The Washington Post (tiered subscription model) (10/26)
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Social Shareable
What makes horror movies scary
The effectiveness of horror movies boils down to 13 cinematographic techniques used to scare viewers, Todd VanDerWerff writes. He illustrates the techniques with clips from movies including "Nosferatu," "The Exorcist" and "The Texas Chain Saw Massacre." Vox (10/24)
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Who's Hiring?
Position TitleCompany NameLocation
Assistant/ Associate Professor - Social MediaSyracuse UniversitySyracuse, NY
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SmartQuote
We're sure this is not a coincidence."
-- Room co-founder Damien Rottemberg, as quoted by 9to5Mac
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>
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Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

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