[RED DEMOCRATICA] How luxury brands can cope with social media

 

Videos, social factor big in midterm campaigns | Honda tries out programmatic, real-time Facebook ad tool | How luxury brands can cope with social media Created for eleccion@yahoogroups.com |  Web Version   October 22, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Videos, social factor big in midterm campaigns Political campaigns are gaining traction with digital video and social media campaigns as the midterm elections near, writes Mallory Russell. Controversial videos, such as one about pig castration from U.S. Senate candidate Joni Ernst in Iowa, are seeing especially high spikes in traffic. MediaPost Communications/Online Video Insider blog (10/21) Share:  How Much Do You Really Need to Make? The Answer May Shock You Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make. Connecting Collaborating Sponsored By Honda tries out programmatic, real-time Facebook ad tool A Honda dealer group will become the first brand to use Blinq Media's tool to reach in-market car shoppers with local deals through programmatic Facebook buys. The tool uses direct-response marketing for Facebook's rail and news-feed ads on desktops and sponsored posts on mobiles, with content from Honda's agency RPA able to change dynamically based on user preferences and past exposure. Adweek (10/21) Share:  How luxury brands can cope with social media Social media risks robbing luxury brands of their cachet and aura of exclusivity, David Dubois writes. High-end brands should renegotiate their identities online by leveraging their brand identity and by having well-chosen content and brand ambassadors, Dubois writes. Knowledge.Insead.edu (10/21) Share:  The rise of "omnicultural marketing" Brands need to think globally to appeal to tech-savvy young consumers, Jamie Gutfreund writes. "[M]illennials want marketers to move away from multicultural marketing and lean toward a new omnicultural approach," Gutfreund writes. SmartBrief/SmartBlog on Social Media (10/22) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Marketer Moments Sponsored By Someecards sees success with sharable native ads Brands including IHOP and HBO have availed themselves of the viral success of social media meme platform Someecards, which has worked on 150 branded campaigns since 2008. The native ads are successful because they are funny, honest and reflect "what consumers are thinking about and how it overlaps with the products brands are selling," co-founder Duncan Mitchell says. Digiday.com (10/22) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Platform News Social network Tsu vows to pass a share of profits to users Tsu is a social network under development in New York City that promises to give a share of ad profits back to content creators. The network is distinguishing itself from Facebook, which runs ads next to content with no payout for its users. American City Business Journals/New York/TechFlash blog (10/21) Share:  Measurement Matters Twitter study faces scrutiny from congressional committee An Indiana University study on Twitter is facing scrutiny by the House Science Committee. Chairman Lamar Smith, R-Texas, said he believes the government-funded research infringed upon the free-speech rights of social media users. The Hill (10/21) Share:  Social Shareable Getting ready for Mars at a Hawaiian volcano Would-be Mars colonists are testing their ability to live in isolation and close confinement for extended periods at a NASA facility built on a volcano in Hawaii. Volunteers are locked in the facility for eight months at a time, communicating with the outside world using e-mail with a built-in 20-minute lag, the time needed to transmit signals from Mars to Earth. The New York Times (tiered subscription model) (10/20) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote Never before has a global youth population shared so many common values, attitudes and interests." -- Jamie Gutfreund, writing in SmartBrief's SmartBlog on Social Media Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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