TV series partner with Tumblr to expand interaction NBC's "The Voice" is expanding its partnership with Tumblr and its popular bloggers after last season's successful finale that used a Tumblr user's artwork to engage fans and generate a conversation. "Facebook and Twitter are very immediate, but Tumblr is something [fans] sort of take in and then create something about the show at times other than when the show is happening," said Audrey Morrissey, an executive producer for "The Voice." The New York Times (tiered subscription model) (10/19) Facebook fixes glitches in ad code Facebook has conducted a security audit that remedied some flaws in its advertising code and is now offering double the reward for hackers to identify any remaining security flaws. Among the issues Facebook resolved were coupons that could be redeemed repeatedly without an expiration. The Drum (Glasgow, Scotland) (10/19)  | The key to growing your book of business is waiting in the wings
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 | | Most Read by Marketing Decision Makers |  | Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right. |
 | Frito-Lay gets 14.5 million responses in chip flavor campaign Frito-Lay generated almost 14.5 million responses in a campaign across the U.S., U.K. and Canada that invited consumers to suggest and vote on future chip flavors. The social media campaign was the second such engagement effort, with this year's push generating three times as many entries as last year's did. ClickZ (10/17)  | eBook: Why It's Time to Evaluate Your Timekeeping System
Download the free eBook to learn why yesterday's timekeeping tools aren't cut out for today's rapidly evolving compliance mandates. Learn how modern, cloud-based solutions can help you reduce the risk of noncompliance, gain unprecedented visibility, and manage in the moment. Don't let outdated workforce management tools drag you down. |
 |  | Five Problems Marketers Face Today
Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. |
 | Holiday Inn video, social campaign generates big response Video content in Holiday Inn's first digital-only campaign has been viewed more than 175 million times, the company says in assessing the effort a success. The Journey to Extraordinary campaign involves Twitter, Facebook and Instagram, and it incorporates content from photo bloggers and a mix of paid and user-generated narratives. Adweek (10/17)  | Securing Cardholder Data While Reducing the Costs of Compliance
Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. |
 | Pondering pumpkin spice Dan Pashman writes that pumpkin spice brings together two American passions: "sugar and artificial scarcity." The flavor is available in products such as lattes and gum, but only while fall and winter last. VanityFair.com (10/17) |  | Mobile is a key cornerstone to any strong digital campaign." -- Maurice Cooper of Holiday Inn, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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