[RED DEMOCRATICA] Don't ignore your engagement metrics

 

Twitter users get taste of auto-play content | Vine videos don't have to be a big production | Vox Media plans Facebook-exclusive content Created for eleccion@yahoogroups.com |  Web Version   January 26, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter users get taste of auto-play content Vevo used a little-known feature in Twitter's Amplify program last week to have a song from the "Fifty Shades of Grey" soundtrack automatically play in users' Twitter feeds. The social network is working on an easier way for marketers to auto-play content. Adweek (1/23) Share:  2015 State of Marketing Report We asked marketers about their budgets, priorities, channels, metrics, and strategies for 2015. With more than 5,000 responses, we've analyzed their insights to give you a current snapshot of the state of marketing. Download Now! Connecting Collaborating Sponsored By Vine videos don't have to be a big production Businesses don't need big production budgets to create viral six-second Vine videos. An unpolished look can be appealing and other low-cost tactics, such as using customers as subject matter, can be effective at drawing new business. The Wall Street Journal (tiered subscription model) (1/26) Share:  Vox Media plans Facebook-exclusive content Vox Media is building up its social-exclusive content campaigns to be ready when Facebook starts sharing native-video revenue with publishers, writes Lucia Moses. Vox properties SB Nation, The Verge and its flagship news site saw social reach rise between 200% and 450% last year, primarily via Facebook. Digiday.com (1/26) Share:  Turn your emails into consistent revenue generators. Sometimes email is the forgotten marketing channel, but it's as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. Read our marketer's guide to learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others. Download now. Most Read by Marketing Decision Makers Steps to fine-tune your Twitter marketing SocialMediaExaminer.com Why brands should prepare to spend more on social media eConsultancy.com Twitter reportedly discourages Instagram links Mashable 6 ways to make a YouTube page stand out SmartBrief/SmartBlog on Social Media Why digital is key to Super Bowl advertising Advertising Age (free access for SmartBrief readers) 5 tips for managing negative online comments The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively. Marketer Moments Sponsored By Mountain Dew tests Snapchat's storytelling potential Mountain Dew has launched a Snapchat story campaign for its new line of Kickstart energy drinks. Using the hashtag #Kickstart, the brand hopes to generate buzz on the youth-driven Snapchat and other social media sites including Twitter, YouTube and Vine. Mobile Marketer (1/23) Share:  #HeForShe campaign picks up corporate sponsors Tupperware Brands, Unilever and PricewaterhouseCoopers pledged their support to the #HeForShe global campaign for gender pay equality last week at the World Economic Forum. Seventeen percent of attendees, who included billionaires and political leaders, were female. CNNMoney (1/24) Share:  The IDC Market Spotlight on Network Automation and Agility The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now. Platform News Sponsored By Tumblr to pair artists with brands with Creatrs Network Tumblr has launched an in-house unit called Creatrs Network that seeks to match the site's creative talent with brands looking for such work. So far, 300 artists are in the network and brands such as Olay, Gap and Axe have tested the service over the past year. Fast Company online (1/22), MediaPost Communications/Social Media Marketing Daily (1/22) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Measurement Matters Don't ignore your engagement metrics Engagement metrics won't tell you everything you need to know about a brand's performance, but you shouldn't ignore them, Mark Traphagen writes. Consider it a starting point, then delve into patterns and the ways that users are re-engaging with content, Traphagen writes. Marketing Land (1/22) Share:  Social Shareable Robots square off in soccer tournament A group of robots showed off soccer skills in a tournament intended to advance artificial-intelligence and robotics research. Researchers still have work to do: The robots were barely able to keep their balance or kick the ball. The Daily Dot (1/21) Share:  SmartQuote The smart marketer never relies on any one metric, but takes into consideration the interplay of many different factors." -- Mark Traphagen, writing at Marketing Land Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___