[RED DEMOCRATICA] Why digital is key to Super Bowl advertising

 

Why digital is key to Super Bowl advertising | YouTube to use its stars for online Super Bowl halftime show | Survey reveals "pronounced" friction between agencies, marketers Created for eleccion@yahoogroups.com |  Web Version   January 19, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Why digital is key to Super Bowl advertising Super Bowl marketing is all about the pregame, given that ads released early see higher engagement and interest wanes quickly after the big day. That makes digital key, writes Sean Muller. "Super Bowl advertisers should be focused on gaining online attention in the form of earned media, online views, social chatter and so on through their Super Bowl ad spend," Muller writes. Advertising Age (free access for SmartBrief readers) (1/16) Share:  YouTube to use its stars for online Super Bowl halftime show Bloomberg (1/16) Share:  Get It Right: Pricing Strategies That Work Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now. Connecting Collaborating Sponsored By Survey reveals "pronounced" friction between agencies, marketers Marketer unhappiness with agency approaches to technology, data and social media was one of the main themes to emerge from a RSW/US survey. Agency-marketer friction is becoming "more pronounced" amid pressure to do more with less, said Mark Sneider, president of RSW/US. Agencies, however, feel a need to "stand our ground and get paid fairly for what our teams do," said Carter Murray, FCB's global CEO. Adweek (1/16) Share:  How to keep a social presence fresh in 2015 Social media marketers need to set goals and establish plans for their brands for a successful year, Alex Boyer writes. "[I]t is ultimately up to you and your team to keep executing," Boyer writes. Duct Tape Marketing (1/15) Share:  How SDN Makes Campus Networks Better When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative. Read this new IDC paper to learn more. Most Read by Marketing Decision Makers Sponsored By Infographic: Facebook to maintain social dominance for now Adweek Hackers scribble on Crayola's Facebook page Time.com REI uses hashtags to generate user content SocialMedia.org Blog Why brands should keep "bae" at bay Digiday.com Prince tops Golden Globes' most-shared moments Mashable The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Selfies are the core of Unilever's new campaign Unilever's Simple Skincare is encouraging customers to share product-related photos on social media and syndicating that content for use by retail websites. "Consumers trust current users of a product more than something a brand may put forward through traditional assets," Unilever's Doug Straton says. Internet Retailer (1/15) Share:  Platform News Facebook pushes video content, courts TV advertisers Facebook is making moves to expand its video reach by working with premium advertisers and adding more videos to the News Feed. Recently, Facebook marketing partners attended an educational session on TV ad sales hosted by Nielsen that emphasized the increasing value of digital-ad channels. Digiday.com (1/19), TheStreet.com (1/16) Share:  Measurement Matters Social media experts on measuring a campaign's effect Just 15% of marketers say they have successfully measured the effect of their social efforts, according to The CMO Survey. Social media leaders say it's critical to use goal-driven metrics, identify the leading indicators to track and use dashboards to provide an overall view of the brand's performance on social media. Forbes (1/18) Share:  Social Shareable When flip books were cutting-edge marketing Before YouTube and smartphones, marketers sometimes used flip books to puts short animations in front of potential customers. Flip-book ads were produced for breakfast cereals, sodas, cars and cigarettes. CollectorsWeekly.com (1/15) Share:  Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare." -- YouTube star Freddie Wong, as quoted by Bloomberg Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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