[RED DEMOCRATICA] Should Twitter buy Yahoo?

 

Why brands should disclose social media influencers | How Olive Garden freshened up its social presence | Strategies to ensure social media branding success Created for eleccion@yahoogroups.com |  Web Version   January 8, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Why brands should disclose social media influencers Advertisers should disclose when social content was bought not just to protect their brand reputations, but because it is the law, industry leaders say. "When such deals are not disclosed, it's putting the brand at risk, it's putting the agency at risk and it's also putting the content creator at risk," said Ted Murphy, CEO of social ad platform IZEA. Digiday.com (1/7) Share:  How Much Do You Really Need to Make? The Answer May Shock You Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make. Connecting Collaborating Sponsored By How Olive Garden freshened up its social presence Olive Garden farmed out its social media promotions to an agency and lacked in-house staff dedicated to social customer service until about a year ago, when parent company Darden shifted control of social media from marketing to public relations, built an in-house team to handle community management and asked staff to focus on guest relations rather than on branded messages. SmartBrief/SmartBlog on Social Media (1/8) Share:  Strategies to ensure social media branding success Having a successful social media branding strategy hinges on having social ownership, writes Marie Alonso. "Social ownership is the social media commitment a business makes toward its content, its target audience -- and, most important, its reputation," she explains. Small Business Trends (1/7) Share:  Social media word of mouth is a powerful tool for brands Word-of-mouth advertising through social media channels is a vital marketing channel if brands harness its power effectively, writes Brewster Stanislaw. It can amplify good points about a brand and provide insight into how customers are engaging, he writes. MarketingProfs (1/7) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Brands join in on throwback tweets Brands such as Motorola and IHOP hopped on the Twitter trending topic #80sTextMessages on Wednesday and imagined what their tweets might have said three decades ago. "Dude, we got an NBA team in Sacramento! Radical!" the Sacramento Kings tweeted. Advertising Age (free access for SmartBrief readers) (1/7) Share:  Platform News Should Twitter buy Yahoo? Former Yahoo executive Ross Levinsohn says Twitter should buy Yahoo. That overlooks the fact that both companies are struggling to define their core businesses, Steve Tobak writes. The Wall Street Journal (tiered subscription model)/Digits blog (1/6), Fox Business (1/7) Share:  Measurement Matters Analysis: Improved tracking of "dark" social traffic creates opportunity Social traffic from closed social platforms such as chat applications and e-mails represents a profitable frontier for marketers, Ben Plomion writes. "Dark" social traffic is estimated to have a volume three times larger than open social media and is becoming easier to understand and track through apps, links and shortening tools, Plomion writes. ClickZ (1/7) Share:  Social Shareable "Selfie sticks" come to the U.S. The use of "selfie sticks" has spread from Asia to the U.S., with people using smartphone holders to take snapshots of themselves from farther than arm's length, Elise Hu writes. National Public Radio/All Tech Considered blog (1/8) Share:  Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote [T]his would just be another classic example of merging two struggling companies to create a bigger struggling company." -- Steve Tobak, on a possible Twitter-Yahoo deal, writing at Fox Business Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• New Members 1

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___