[RED DEMOCRATICA] Infographic: Facebook to maintain social dominance for now

 

WhatsApp tops SMS in global messaging | Twitter said to be debuting native video-ad platform soon | Lady Gaga's selfies are the face of beauty campaign Created for eleccion@yahoogroups.com |  Web Version   January 12, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story WhatsApp tops SMS in global messaging WhatsApp users send 30 billion messages a day, about 50% more messages than are sent via SMS globally. Mobile plays a big role in this trend, with applications such as WhatsApp easy to access quickly, Benedict Evans writes. Benedict Evans blog (1/11) Share:  How Much Do You Really Need to Make? The Answer May Shock You Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make. Connecting Collaborating Sponsored By Twitter said to be debuting native video-ad platform soon Twitter's native video-ad platform is reportedly launching in the next few weeks and will offer pay-per-click product options as well as autoplay-ad previews, according to reports. Demographic targeting tools are also said to be in the works. Digiday.com (1/12) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Most Read by Marketing Decision Makers Lady Gaga's selfies are the face of beauty campaign Business Insider Madonna's #rebelheart stunt draws ire The New York Times (tiered subscription model) Zuckerberg's book club sells out title TechCrunch A tale of 2 Twitters Time.com Folding things? You're doing it wrong BuzzFeed Marketer Moments College football opens doors for social marketers Allstate and Dr Pepper led the pack with social media marketing timed to the NCAA college football playoffs, which end tonight with a championship game. As a result, Allstate had the top trending Twitter topic for part of New Year's Day, and each company scored 46 million social media impressions. Adweek (1/11) Share:  Platform News Twitter reportedly plans to spread ads to publisher apps, sites Twitter is proposing to push its ads to third-party sites and applications that carry tweet streams, according to sources. The move is part of Twitter's plan to expand its audience and improve its monetization strategy, Nicole Arce writes. Tech Times (1/10) Share:  Facebook announces QuickFire acquisition for faster video streaming Facebook says it will purchase the video-streaming firm QuickFire Networks as part of its plan to improve video delivery. "Our goal has always been to provide a premium-quality, immediate, bandwidth-friendly video experience to consumers," QuickFire CEO Craig Lee said. Bloomberg (1/8), VentureBeat (1/8) Share:  Measurement Matters Infographic: Facebook to maintain social dominance for now The major growth area for social networking is mobile, where platforms such as Instagram, Pinterest and Twitter are thriving, according to this infographic based on eMarketer data. Facebook is expected to maintain its position with the most users through next year. Adweek (1/12) Share:  Social Shareable Colombia used coded pop song to talk to hostages To secretly communicate with hostages held by FARC rebels, Colombian security forces hired an advertising executive to hide Morse code messages in a pop song. The song, which took weeks to create, was played on the radio in rebel-controlled areas, successfully reaching hostages and encouraging them to stay strong while officials worked to free them. The Verge (1/7) Share:  Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote We don't really know what it will mean to 'find,' 'discover' and 'install' an 'app' in a few years." -- Benedict Evans, writing in his blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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