[RED DEMOCRATICA] Cabela streamlines internally to improve service via social

 

"Pinfluencers" test Pinterest's profit plan | REI uses hashtags to generate user content | Cabela streamlines internally to improve service via social Created for eleccion@yahoogroups.com |  Web Version   January 16, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story "Pinfluencers" test Pinterest's profit plan Brands such as VH1 and Tommy Hilfiger are paying Pinterest influencers to share their messages, bypassing the site's official "Promoted Pin" ads. Pinterest says the strategy is not a threat to its monetization, and it plans to roll out more advertising options this year. The Wall Street Journal (tiered subscription model) (1/15) Share:  Is Pricing Low Your Strategy to Success? Think again. Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right. Connecting Collaborating Sponsored By REI uses hashtags to generate user content REI is using hashtags to solicit content from fans, and it is following up on social media contributions for permission to incorporate user content into its marketing. "We're trying to be really thoughtful about what hashtag strategy we can build that will be sustained so that every day it makes sense and is sustained within our community," says Lulu Gephart, REI's social and earned media manager. SocialMedia.org Blog (1/13) Share:  Cabela streamlines internally to improve service via social Cabela's social media team once needed up to 72 hours to respond to complaints, because of a fragmented system that saw social media and customer service handled by different teams. To put things right, social media manager Adam Buchanan hired new community managers and established direct lines of communication among everyone involved. SmartBrief/SmartBlog on Social Media (1/15) Share:  Employee advocates can help brands stand out on social Employee advocates on social media can help brands stand apart from the competition and have their messages resonate, but such a program requires direction from company leaders to get the right people participating, writes Dave Hawley of SocialChorus. One top retailer saw its social media engagement grow by 10 times since it implemented an advocacy program, Hawley writes. MarketingProfs (1/12) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Buffalo Wild Wings creates videos featuring NFL fans' tweets Buffalo Wild Wings is working with agency Periscope during the NFL postseason to create custom videos featuring fan tweets. The first video in the series had been seen more than 260,000 times on Facebook as of Thursday, with the brand using paid ads to feature it in user feeds. "Going into the 2015 Super Bowl and the playoffs right now, we want to beef up our live, real-time engagement around these sporting events," said Bob Ruhland, Buffalo Wild Wings' vice president of marketing. Adweek (1/15) Share:  Platform News Twitter's "Flock" tour touts Fabric SDK Twitter will host a series of developer events across the U.S. to encourage developers to use its Fabric software development kit. The first "Flock" tour stop will be in Los Angeles next week. Marketing Land (1/14) Share:  Measurement Matters Twitter chatter signals a show's success, Nielsen finds The amount of buzz generated on Twitter about a new television program is a strong indicator of eventual success, research from Nielsen finds. According to an analysis of 42 programs by the TV ratings group, successful Twitter TV activity offers compelling information about a show above and beyond purely promotional material. Advanced Television (free registration) (1/14) Share:  Featured Press Releases Thousands from Top Companies Flock to Memo App to Speak Freely about Work Click here to publish your own press release   Social Shareable No more glitter for you, says hate-mail entrepreneur The revenge-mail entrepreneur who created ShipYourEnemiesGlitter.com, a site where people could pay to have messy envelopes stuffed with glitter mailed to their enemies, is asking people to stop using his website. Mathew Carpenter says he's been overwhelmed with orders since the site went viral. "Please stop buying this horrible glitter product. I'm sick of dealing with it," he says. The Daily Dot (1/14) Share:  Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote So many brands -- during something like the Super Bowl -- throw a hashtag into their commercial. ... But how many people are using those [hashtags] now?" -- REI's Lulu Gephart, as quoted by SocialMedia.org Blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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