[RED DEMOCRATICA] Why brands should keep "bae" at bay

 

CENTCOM's Twitter account hacked | Why brands should keep "bae" at bay | Why B2B brands need to get social Created for eleccion@yahoogroups.com |  Web Version   January 14, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story CENTCOM's Twitter account hacked Hackers claiming allegiance with the Islamic State gained access to the Twitter account of the U.S. military's Central Command this week, raising questions about whether the military needs a Twitter account in the first place. "To ignore it -- to shut it down -- simply because someone with ill intent might exploit it would be to risk losing our share of an important conversation out there on national security issues," Pentagon spokesman and Rear Adm. John Kirby says. The Washington Post (tiered subscription model) (1/12), Bloomberg (1/13), Reuters (1/13) Share:  Getting Paid: How to Get Customers to Pay Up Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it. Connecting Collaborating Sponsored By Why brands should keep "bae" at bay Brands should avoid rushing to use youth slang such as "bae" or "on fleek" on social media accounts, says Shankar Gupta, vice president of strategy at 360i. "It's a warning sign in most cases that the brand is struggling to connect in a meaningful way with its audience," he adds. Digiday.com (1/13) Share:  Why B2B brands need to get social Business-to-business marketers should use social media to create a better customer experience, writes Christopher Ratcliff. Success hinges largely on providing good customer service and publishing engaging content, Ratcliff adds. eConsultancy.com/Blog (1/13) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Facebook, YouTube boost "Avengers" trailer Marvel's trailer for "Avengers: Age of Ultron" drew 12 million views within a day on Facebook and YouTube after it was teased during the college football championship game Monday night. On Facebook, the trailer is easier to share, but YouTube will provide it higher views over time, writes Garett Sloane. Adweek (1/13) Share:  Platform News Facebook adds warnings to graphic content Facebook is adding warnings that say, "Are you sure?" to graphic content, requiring users to click through before viewing images and videos that could be offensive or upsetting. The warning applies to content users have flagged but that does not violate the social network's rules. The Guardian (London) (1/13) Share:  Measurement Matters Californians are social media's biggest braggarts Social media users from California are the most likely to brag in their Facebook, Twitter and Instagram updates, according to a HeyLets survey of 2,500 Americans. Utah residents were the most humble social media users, the survey found. San Francisco Chronicle (free content)/Hot Topics blog (1/13) Share:  Social Shareable What fashionable farm animals are wearing this winter It's bitterly cold in parts of the U.S., and some farmers are using knitwear and caps to keep baby animals and other sensitive livestock warm. This gallery highlights some of the most stylish gear being worn by farm animals this winter. Modern Farmer (1/13) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Social Media Manager Union Wireless Mountain View, WY Social Media Strategist The Field Museum Chicago, IL Land/Wildlife and Communications Program Assistant Natural Resources Defense Council Washington, DC Click here to view more job listings.   SmartQuote The bar is getting higher to gain attention and engage young consumers." -- Jamie Gutfruend of Deep Focus, as quoted by Digiday.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

Keep the candle burning

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