 | FREE Guide: Build A Better Social Media Strategy! Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now! | | Confide wants to bring disappearing messages to the workplace Startup Confide hopes to bring Snapchat-style messaging into the workplace to boost security and help companies take advantage of social tools. The application lets users send messages, photos and documents from popular sources including Google Drive, Microsoft Office and Dropbox that disappear once read by the recipient. Tech News Today (2/17) Snapchat's disappearing ads offer a lesson for publishers Snapchat's ads are expensive and disappear after they've been seen -- but that promise of viewability is something many other digital publishers can't offer, writes Ephraim Bander, president of Sticky. "For ads to be effective, consumers must first engage with them, and then find them memorable," he writes. "If advertisers started treating every ad like it was going to disappear ... perhaps there would be far fewer invisible ads and more instances of possibly vanishing -- but effective -- messages reaching consumers." Advertising Age (free access for SmartBrief readers)/DigitalNext blog (2/16)  | Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation. |
 | Huggies creates "Baby-Making" music station on Pandora Huggies and its agency, Ogilvy Chicago, have made a creative attempt to turn around the declining birth rate in the U.S.: partnering with Pandora for a "Huggies Baby-Making" music station. "At Huggies, babies are always on our mind. The partnership with Pandora is a fun-loving way to engage Huggies couples in the romantic spirit of Valentine's Day," said Bob Brand, a spokesman for Huggies' parent company Kimberly-Clark. Advertising Age (free access for SmartBrief readers) (2/13)  | How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make. |
 |  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Brands are getting more out of Twitter The debate over the value of Twitter for marketers and publishers is ongoing, but major brands are increasingly registering a vote of confidence. They're seeing follower counts rise as they tweet more often, and per-tweet engagement is on the rise, according to a report by Simply Measured. Digiday.com (2/17)  | Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN. |
 |  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
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