 | FREE Guide: Build A Better Social Media Strategy
Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together. Download now! |
 | Mortality proves a challenge for the sharing economy What happens to the sharing economy when the people doing the sharing unexpectedly die? Thanks to automated sharing services, some people have found themselves renting apartments from people who are no longer alive, raising challenging questions for the companies concerned. "The Internet's impact on mortality is still new. We're still figuring it out," philosophy professor Chris Moreman says. Fusion (2/11)  | Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right. |
 |  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | The New York Times gets hip to Instagram The New York Times has launched Instagram pages for its video, sports, marketing and events teams, and it plans to launch a flagship @NYTimes account in coming weeks. "It's not an effort to drive traffic to the site. That's very hard to do on Instagram. ... It's much more about building awareness," says Alexandra MacCallum, assistant managing editor for audience development. Digiday.com (2/13)  | The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now. |
 | Why the media world thinks Snapchat Discover is a game-changer Snapchat's Discover platform has delivered "enormous" numbers for its initial partners, writes Kevin Roose, citing sources at major media firms. "[I]f it works, [Discover] has the potential to shape the news consumption habits of a whole group of (mostly) young people," Roose writes. "Given the stakes, it's not surprising that Snapchat is on every forward-thinking media mogul's mind." Fusion (2/11)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | YouTube needs talent, premium content to stay dominant As YouTube approaches a decade online, its dominance of the digital video market is being challenged by competitors such as Facebook, which now has 33% of that market. To stay relevant, YouTube needs to retain homegrown influencers and strengthen its reputation for premium content, writes Todd Wasserman. Mashable (2/15) | Police investigate bot's menacing tweet Dutch police launched an investigation into a Twitter bot after the account, @jeffreybooks, posted a message saying "I seriously want to kill people." The developer behind the account, which used algorithms to create tweets from random words, closed down the account after the police came calling. "Being interviewed by detectives is incredibly stressful," he tweeted on a separate account. The Daily Mirror (U.K.) (2/16) |  | People read without sharing, but just as often, perhaps, they share without reading." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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