[RED DEMOCRATICA] Facebook, Twitter vie for Super Bowl bragging rights

 

Facebook, Twitter vie for Super Bowl bragging rights | Digital makes Super Bowl-sized campaigns cheaper | The Super Bowl brands with the most online buzz Created for eleccion@yahoogroups.com |  Web Version   February 3, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Facebook, Twitter vie for Super Bowl bragging rights Sixty-five million people used Facebook to talk about this year's Super Bowl, up 30% from last year, while Twitter users tapped out 28.4 million tweets, up 3.5 million from 2014. The uptick is partly due to brands' efforts to score online buzz tied to their broadcast-ad buys. Reuters (2/2) Share:  Getting Paid: How to Get Customers to Pay Up Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it. Connecting Collaborating Sponsored By Digital makes Super Bowl-sized campaigns cheaper Digital advertising has an advantage over television in that consumer targeting is much more precise with online campaigns, writes Scott Ferber. "[B]rands can now find their own showcase through highly-targeted audiences and get Super Bowl-like exposure without Super Bowl-sized budgets," he writes. TechCrunch (2/1) Share:  The IDC Market Spotlight on Network Automation and Agility The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now. Marketer Moments Sponsored By The Super Bowl brands with the most online buzz Nationwide's Super Bowl ad, "Make Safe Happen," generated 238,000 social media mentions, although 64% were negative reactions, according to Amobee Brand Intelligence. Budweiser earned 234,000 mentions for its commercial, and the hashtag #LikeAGirl was included in 403,000 tweets, though most did not mention ad creator Always. MediaPost Communications/MediaPost Agency Daily (2/2) Share:  #LikeAGirl tops iSpot's social metrics for Super Bowl Advertising Age (free access for SmartBrief readers) (2/2) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Platform News Promoted tweets to appear on third-party sites Twitter is expanding the reach of promoted tweets through a first-ever syndication deal with Flipboard and Yahoo Japan. Tweets resulted in 185 billion impressions on non-Twitter sites last quarter, Twitter noted as it touted the program. Adweek (2/3) Share:  Measurement Matters Second-screening habits during the Super Bowl Nearly half of the Super Bowl watchers who own smartphones and tablets planned to use such devices while watching the game, with accessing social media applications as the top purpose, according to a Harris Poll for SOASTA. Sports, gaming and video applications were the next most popular categories of use during the Super Bowl. eMarketer (2/3) Share:  Social Shareable Floridians asked to join python patrols Florida wildlife officials are facing criticism for training people to spot and capture pythons in a bid to control populations of the invasive species. "You can't have Joe Schmo grabbing these snakes," herpetologist Kenneth Krysko says. Reuters (2/3) Share:  SmartQuote It used to be all about having this incredible Super Bowl commercial. [Now] you can't have a campaign without social media." -- Linda Lagos of PepsiCo, as quoted by Reuters Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___