[RED DEMOCRATICA] Spirit Airlines strikes out with "bare fare" tweet

 

Daimler enters ride-sharing business with acquisitions | How Humana uses social tools to spur collaboration | Spirit Airlines strikes out with "bare fare" tweet Created for eleccion@yahoogroups.com |  Web Version   September 4, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Daimler enters ride-sharing business with acquisitions Automaker Daimler has bought ride-sharing service RideScout and taxi-booking service mytaxi, positioning itself to challenge established ride-sharing companies such as Uber and Lyft. "Our aim is to make mobility as simple as possible," Daimler executive Robert Henrich said. The Detroit News/Bloomberg News (9/3), The Wall Street Journal (tiered subscription model) (9/3) Share:  Is Your Small Business Using Social Media? Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. Connecting Collaborating Sponsored By How Humana uses social tools to spur collaboration Insurance giant Humana is using Buzz, an enterprise social network, to boost collaboration and streamline communication among employees. "Employees use it to avoid long, time-wasting e-mail chains, and new employees can use it to engage rapidly and accelerate their on-boarding and integration into the company culture," says Jeff Ross, Humana's Buzz community manager. Insurance Networking (9/3) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Spirit Airlines strikes out with "bare fare" tweet Spirit Airlines tried to capitalize on reports of hackers stealing celebrities' nude photos this week, posting a tweet claiming that its "bare fare" promotion had been hacked. "This is a teachable moment, brands. Even non-controversial news stories often don't make for great marketing appropriation, but this was way out of line," writes Evie Nagy. Fast Company online (9/3) Share:  Snuggle Bear is going social Snuggle Bear, the 30-year-old mascot of the Snuggle fabric-softener brand, is being brought into the digital era with a Facebook, Twitter, YouTube and Instagram campaign focused almost entirely on organic reach. "We have such fantastic engagement rates with social media that we only very judiciously use paid media to amplify that," says Kristine Campbell, senior brand manager of Snuggle. Adweek (9/3) Share:  Platform News Twitter CEO explains "random" favorites Twitter CEO Dick Costolo sent out a series of tweets this week explaining why his service's users have been seeing apparently random tweets and favorites in their timelines. Twitter posts such content to timelines when users hit refresh repeatedly and no fresh content from their followed accounts is available, Costolo explained. GigaOm (9/3) Share:  Measurement Matters Study: Half of marketers can't show social media's impact Social media spending makes up about 9% of total marketing spending and will reach 13% over the next year, according to a Duke University report. However, just 15% of marketers say they use quantitative methods to determine the impact of social on their business, while nearly half say they can't demonstrate a return from social media at all. The Wall Street Journal (tiered subscription model)/CMO Today blog (9/3) Share:  Report: Most Americans will use social media at least monthly this year eMarketer (9/4) Share:  Social Shareable Why pitch invaders lose their heads No one is a fan of people who run onto the field during major sporting events, but the truth of the matter is that they're ordinary people who get seized by sudden, uncontrollable impulses, writes Aaron Gordon. "Maybe the next time you're at a sporting event, the thought will pop into your head and maybe you won't be able to get it out," he notes. Grantland.com (9/3) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote Buzz provides a 'water cooler conversation' experience across the enterprise." -- Jeff Ross of Humana, as quoted by Insurance Networking Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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