[RED DEMOCRATICA] Facebook's real-name rule is off-target, drag performers say

 

I'm no Darth Vader, says Uber CEO | Useful services for social marketers | Vine star shows brands the possibilities of short formats Created for eleccion@yahoogroups.com |  Web Version   September 15, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By I'm no Darth Vader, says Uber CEO Uber has had to play an "abnormally fierce" game to secure its position in the sharing economy, and is still figuring out how to strike a less abrasive tone now that it's the market leader, says CEO Travis Kalanick. He says his focus is on finding creative ways to expand, including through delivery and courier services. "We're going to move a lot of things, as well as people," Kalanick says. Wired.com (9/12), CNN (9/14) Share:  Top Five Ways Marketing Teams Benefit from Box Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! Connecting Collaborating Useful services for social marketers Jim Belosic cites three social-marketing tools that can be helpful, including photo editor Canva, which has a library of images and icons, and scheduling tool Post Planner, which can track trends and craft successful social content. SmartBrief/SmartBlog on Social Media (9/15) Share:  Vine star shows brands the possibilities of short formats MTV and General Electric are among the brands that have enlisted Jerome Jarre's amusing and meticulously crafted Vine videos and Snapchat messages to reach millions of fans. Brands pay him about $25,000 per Vine video or $35,000 per Snapchat message, and are learning from Jarre and others about the powerful and contagious appeal of the short format. Adweek (9/14) Share:  Women-owned firms reached a new milestone in 2014. There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report. *The 2014 State of Women-Owned Businesses Report Most Read by Marketing Decision Makers Sponsored By DiGiorno apologizes, again and again, for misuse of hashtag Adweek/AdFreak blog Infographic: An etiquette guide to social media SmartBrief/SmartBlog on Social Media Brands turn to Twitter to steal Apple's thunder Advertising Age (free access for SmartBrief readers) Anheuser-Busch, Facebook let users send a beer to a friend Bloomberg Businessweek Facebook is going after YouTube's content creators The Wall Street Journal (tiered subscription model) The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Twitter giveaway aims to build belVita loyalty Droga5 is launching a Twitter campaign for Mondelez's belVita Breakfast Biscuits this week that will give away mugs, bags and a Segway, promoted with 30 parody video clips. This is the second round of the brand's #MorningWin campaign, and the first raised brand awareness by 7% and followers by 30%. Adweek (9/15) Share:  Platform News Tumblr says its users have good taste and money to burn Tumblr has the wealthiest users of any major social media platform, with a median household income of more than $80,000, the company says. Tumblr referrals to retail sites on average generate $2.57 on tablets and 67 cents on smartphones, according to Adobe. "The customer journey begins on Tumblr with prepurchase aspiration and ends on Tumblr for postpurchase celebration," said Tumblr's Lee Brown. Adweek (9/14) Share:  Facebook's real-name rule is off-target, drag performers say Drag queens and other performers are protesting Facebook's requirement that people use their legal names on the service. That can be a risky proposition for drag queens, some of whom use stage names to protect themselves from harassment. The Guardian (London) (9/13), Slate (9/12) Share:  Measurement Matters Study: Hispanic investors more active on social networks Hispanic investors use Facebook and other social platforms at a markedly higher rate than non-Hispanic investors, according to Spectrem research. "This is one group that tends to be a bigger user to get its information, and our advisers should be more attuned to that," said George Walper Jr., president of Spectrem Group. Latin Post (9/15) Share:  Social Shareable Why is Grandmaster Flash so crazy about you? Facebook's suggestion tool is leading some grandmothers to accidentally tag their Facebook posts with artist Grandmaster Flash. Even the real Grandmaster Flash has been getting in on the action: "My Grandmaster Flash made the best biscuits," he wrote on his Facebook page last week. USA Today (9/13) Share:  SmartQuote I don't know if non-drag performers can really understand how degrading it is." -- Drag performer Honey LaBronx, as quoted by Slate Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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