[RED DEMOCRATICA] Branded handles in use by regular Twitter users

 

Facebook's Atlas ad network now has cross-device reporting | Ways to connect packaging to social strategies | Would-be branded handles are in use by regular Twitter users Created for eleccion@yahoogroups.com |  Web Version   September 17, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook's Atlas ad network now has cross-device reporting Facebook-owned ad network Atlas now offers ad targeting no matter what device is being used, and it measures the success of the campaign through Facebook data. The cross-device reporting is not limited to Facebook and could help the social network advise marketers on how to extend campaigns to other online outlets. Advertising Age (free access for SmartBrief readers) (9/16) Share:  The Path to 1:1 Customer Journey Success How do you manage your customers' journeys? This roadmap poster is filled with expert tips to acquire, onboard, engage and retain your customers by building personalized 1:1 communications every step of the way. Learn How! Connecting Collaborating Sponsored By Ways to connect packaging to social strategies Brands including Pepsi, Dole and Kraft are finding ways to connect their product packaging to their social media marketing, writes Britt Klontz. "Social media and product packaging may seem like unlikely bedfellows, but an effective marriage of the two will ensure your brand penetrates every level of the consumer experience," Klontz writes. SmartBrief/SmartBlog on Social Media (9/17) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Marketer Moments Sponsored By Would-be branded handles are in use by regular Twitter users A surprising number of marketers failed to lock down their brands' names on Twitter before they were claimed by other users. Handles including @Lego, @Advil, @Kraft and @JohnnieWalker are all used by regular people, with Twitter's tacit blessing. Adweek/AdFreak blog (9/16) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Featured Content Sponsored content from AOL Capturing Bank Account Switchers Across Channels To keep up with consumers' expectations, banks need to develop an integrated approach to build brand awareness and provide multi-channel shopping support. This post sponsored by AOL takes a look at how banks need to shift to improve the process of shopping for a bank relationship. Read the full article.   Click here to learn more about Featured Content Platform News Social networks faulted on handling of online harassment Facebook, Twitter and YouTube aren't taking violence against women seriously enough, according to a report from the Association for Progressive Communications. The report faults the companies for not being transparent enough about how they combat harassment and direct threats against women. The Washington Post (tiered subscription model) (9/16), Time.com (9/16) Share:  Women-owned firms reached a new milestone in 2014. There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report. *The 2014 State of Women-Owned Businesses Report Measurement Matters Sponsored By App Annie adds Facebook monitoring to its offerings App Annie is upgrading its mobile-analytics platform with a line of tools for monitoring Facebook Ads performance. TechCrunch (9/16) Share:  Twitter enhances ad targeting features Advertisers will be able to target consumers by their mobile phone numbers and mobile ad IDs on Android and iOS devices using new features on Twitter's self-service ad dashboard. Another new Twitter capability allows marketers to find potential customers similar to existing users who have already downloaded applications. Marketing Land (9/16), Adweek (9/16) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Social Shareable Goldfish gets surgery for brain tumor An Australian goldfish is recovering from surgery after an ambitious veterinarian successfully removed a tumor from its brain. The fish was kept alive during the 45-minute operation using a gadget that kept oxygenated water flowing to it. BBC (9/15) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote Big brands like Coca-Cola often struggle make a personal connection with their customers. If you're a smaller business, you already have a leg up." -- Britt Klontz, writing in SmartBrief's SmartBlog on Social Media Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

---

Improvements in Yahoo Groups Search

Searching for new groups to join is easier than ever. We've honed our algorithm to bring you better search results based on relevance and activity. Try it today!

---

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___