[RED DEMOCRATICA] Pity the aviation industry's social media managers

 

Twitter is testing direct purchases from within feeds | Analysis: How big of a deal is Twitter's "Buy" button? | Verizon wants to make everything shareable Created for eleccion@yahoogroups.com |  Web Version   September 9, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Twitter is testing direct purchases from within feeds Twitter has announced that it's testing a "Buy" button with a few brands and a slice of U.S. users. Participating brands include Burberry, Home Depot and nonprofit DonorsChoose, with users able to make direct purchases after entering shipping and payment information. The Wall Street Journal (tiered subscription model) (9/8) Share:  Analysis: How big of a deal is Twitter's "Buy" button? Bloomberg Businessweek (9/8) Share:  Women-owned firms reached a new milestone in 2014. There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report. *The 2014 State of Women-Owned Businesses Report Connecting Collaborating Sponsored By Verizon wants to make everything shareable Verizon is launching a service called Auto Share that lets anyone turn their car into a shareable ride that can be unlocked by scanning a QR code on its windshield. The aim is to roll out the technology to other resources such as lawnmowers, hotel rooms or even mobile phones. "This is just our entrée toward developing a platform for a sharing economy where users can just walk up to any kind of shared resource and access it through Verizon," says Verizon exec Paul Bedard. Gizmodo (9/9), VentureBeat (9/8) Share:  Pity the aviation industry's social media managers A new analysis shows that among airlines Virgin America has the most positive social buzz, while United Airlines gets the most negative mentions. All airlines, though, have a hard time keeping their social followers happy. "Searching Twitter mentions for any major airline is like slogging through a virtual customer service line that extends out to the tarmac," writes Kurt Wagner. Re/code (9/8) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Sponsored By Quick reflexes help Nissan take advantage of royal baby announcement Nissan scooped its rivals by tweeting a photo linked to the British royal family's baby announcement just minutes after Prince William and wife Kate revealed the news. The photo showed a seven-seat Nissan X-Trail with a crown placed on each seat. "It could be triplets and there would *still* be enough room for the Queen," the tweet read. Creativity-Online.com (9/8) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Platform News Facebook woos mobile advertisers in Africa Facebook has turned 10% of Africans into regular users of its service, with 80% of those users accessing the site via mobile devices -- and that's potentially a big target for brands' mobile campaigns, officials say. "Knowing that there [are] all these people now in Africa that you can connect with, that is exciting," says Nicola Mendelsohn, Facebook's vice president for Europe, Middle East and Africa. Reuters (9/8) Share:  Measurement Matters On Twitter, the NFL demolishes other prime-time viewing Last week, the NFL season got underway with a game pitting the Green Bay Packers against the Seattle Seahawks, and the social buzz surrounding the match showed the NFL's online strength. The game generated about 950,000 tweets, which were seen by over 8 million fans, according to Nielsen data, far more than the social buzz generated by other prime-time viewing. The Wall Street Journal (tiered subscription model)/CMO Today blog (9/8) Share:  Social Shareable Harry Potter, hobbits and handmaids, oh my A recent viral Facebook status update asked users to list their favorite books -- and the results make interesting reading, writes Robinson Meyer. There were plenty of nods for Tolkien and the Harry Potter series, but also for higher-brow works by Margaret Atwood, Jane Austen and F. Scott Fitzgerald. The Atlantic online (9/8) Share:  SmartQuote For an airline, the only thing worse than an angry passenger is an angry passenger with a Twitter following." -- Kurt Wagner, writing at Re/code Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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