[RED DEMOCRATICA] Analysis: Don't get too excited about Ello

 

Omnicom first to use Facebook's revamped Atlas | Opinion: Animated GIFs and Twitter still don't mix | Marketers think Twitter has a bright future Created for eleccion@yahoogroups.com |  Web Version   September 29, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Omnicom first to use Facebook's revamped Atlas Facebook is relaunching its Atlas ad platform, allowing marketers to serve, track and monitor ads around the Web, and reportedly is talking with Twitter about using it to run ads on the rival network. Omnicom will be the first online agency to use Atlas to serve and monitor ads. "Facebook is really going to deliver real first-party data about actual people on an unprecedented scale from what we've seen before," Omnicom Digital CEO Jonathan Nelson said. Advertising Age (free access for SmartBrief readers) (9/29), Re/code (9/28), Bloomberg (9/29) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Connecting Collaborating Sponsored By Opinion: Animated GIFs and Twitter still don't mix There are a range of ways to use animated GIFs on Twitter, but none work very well, David Griner writes. The problem is how cumbersome the process is, with a flawed end result, Griner writes. Adweek (9/26) Share:  Marketers think Twitter has a bright future Marketers are warming to Twitter, thanks to improved targeting, smart second-screen TV tie-ins and growing e-commerce capabilities, Allyssa Kaiser writes. "Twitter is stepping out of the shadows of Facebook and finally proving its value to marketers and brands," Kaiser writes. SmartBrief/SmartBlog on Social Media (9/29) Share:  Securing Cardholder Data While Reducing the Costs of Compliance Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. Most Read by Marketing Decision Makers Restaurant wins fans with negative-review offer Adweek/AdFreak blog Pinterest to increase tracking, targeting of Promoted Pins TheNextWeb.com Ello welcomes users fed up with Facebook The Washington Post (tiered subscription model) Facebook "likes" aren't all they're cracked up to be, researchers say The Telegraph (London) (tiered subscription model) Publishers and Pinterest: A match made in heaven? The New York Times (tiered subscription model) Women are starting 1,288 new businesses per day. According to The 2014 State of Women-Owned Businesses Report, the number of women-owned businesses has increased at 1.5 times the national average. This new report, based on data from the U.S. Census Bureau, includes up-to-date insights on the growth of women-owned businesses and pinpoints how policy and programmatic support can help even more of these companies reach their full potential. Learn more, read the full report. Marketer Moments Sponsored By Starbucks highlights personal connections in social campaign Starbucks is tapping Instagram, Twitter and Tumblr as part of a broad-spectrum campaign aimed at promoting its ability to facilitate human interactions. The "Meet me at Starbucks" campaign will also feature a global TV ad, and a YouTube takeover. MarketingMagazine.co.uk (U.K.) (9/29) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Platform News Analysis: Don't get too excited about Ello Ello supposedly offers a more flexible and less commercial alternative to Facebook, but the reality is that Ello isn't a serious rival, Caitlin McGarry writes. The site lacks many of the features that make Facebook attractive, and marketers appear confused about its appeal, McGarry writes. "Brands have already joined Ello, with Netflix encouraging its Ello followers to like the company on Facebook, thereby missing the entire point," she writes. PCWorld (9/29) Share:  Facebook allowed to sue government over warrants A judge has ruled that Facebook's lawsuit against the New York County District Attorney's Office over warrants to access 381 user accounts can proceed. The social network alleges the constitutional rights of the users were violated. Meanwhile, Yahoo reports that it received 18,594 government data requests between January and June, down nearly 3,000 from the prior six months. The New York Times (tiered subscription model) (9/25), TheNextWeb.com (9/25) Share:  Follow SmartBrief on LinkedIn The leading digital publisher of targeted business news and information is now on LinkedIn. Follow SmartBrief today and share your favorite business news stories with the web's most popular professional network. Follow us today. Measurement Matters Facebook divides and conquers with Messenger Facebook's decision to split its messaging service into a separate application is paying dividends, with the app scoring impressive download numbers and user-growth rates. That could prove lucrative for Facebook, writes Dan Frommer. "[I]f Facebook Messenger becomes the go-to mobile app for quick one-to-one and group communication, there's a real opportunity for new revenue streams, such as peer-to-peer payments," Frommer writes. Quartz (9/26) Share:  Social Shareable Big Carl may be the grandest tuba of them all Big Carl is an 8-foot-tall, 100-pound tuba created around 1900 for a New York sheet-music publisher. It takes three people to play the instrument, which reportedly makes a regular tuba look like a piccolo. "I saw it in person and I was speechless. I thought I might need another lung to play it," professional tuba player Derek Fenstermacher says. The New York Times (tiered subscription model) (9/26) Share:  SmartQuote There's not a lot going on when you look at Ello, but I can't decide if its black-and-white minimalism is purposeful or just a placeholder for a fully-fledged website." -- Caitlin McGarry, writing at PC World Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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