[RED DEMOCRATICA] Analysis: Hacking scandal hurt Apple's social buzz

 

How Facebook came to rule social video | Young users more savvy about Facebook privacy, experts say | GetTaxi offers flat fares to win over Manhattan ridesharers Created for eleccion@yahoogroups.com |  Web Version   September 8, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story How Facebook came to rule social video A video posted to Beyoncé's social media pages netted millions of views on Facebook within hours of going live but just a few thousand impressions on YouTube during that time. The ease with which content can be shared on Facebook is helping it dominate online video. "For us, Facebook has become the primary platform that we use to communicate content to fans," said Lauren Wirtzer Seawood, head of digital at Beyoncé's management company. The New York Times (tiered subscription model) (9/8), Variety (9/7) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Connecting Collaborating Sponsored By Young users more savvy about Facebook privacy, experts say Facebook users seem to be rethinking online privacy, with millennials proving more wary about giving up their personal information than older users have been. "Previously there had been a sort of undue trust in the magic of cloud services. People are starting to reconsider that," says Justin Brookman of the Center for Democracy Technology. The New York Times (tiered subscription model)/Bits blog (9/7) Share:  GetTaxi offers flat fares to win over Manhattan ridesharers Bloomberg (9/5) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Most Read by Marketing Decision Makers Spirit Airlines strikes out with "bare fare" tweet Fast Company online Twitter is big in Japan, and that's a big problem Wired.com Opinion: It's time to look beyond clicks and likes INSEAD Snuggle Bear is going social Adweek Twitpic calls it quits amid trademark dispute CNET Marketer Moments Interpublic's UM and Facebook sign 2-year ad pact Interpublic's UM is getting "preferred pricing" for Facebook inventory as part of a two-year, nine-figure deal covering media buys, premium video and consumer data. "Facebook video affords us an opportunity to reach that same level of audience, with demographic targeting, as television," said David Cohen, UM's head of media. In related news, Facebook announced that it now serves 1 billion video views a day. Advertising Age (free access for SmartBrief readers) (9/5), TechCrunch (9/8) Share:  How Evian used Twitter to quench thirst in real time Evian last month used the #Evianbottleservice hashtag to find overheated New Yorkers on Twitter who needed to cool off with a bottle of water. Evian bought Promoted Tweets for target ZIP codes to help target Manhattan neighborhoods, picking up 75,000 engagements and an elevenfold increase in new Twitter followers. Evian is planning "a long-term commitment" to "real-time social media engagement," said Evian's Olga Osminkina-Jones. Adweek (9/5) Share:  Platform News Fitbay offers social network with personalized fashion tips Danish social startup Fitbay tracks users' body shapes and sizes, then pairs them with similar users to share selfies of clothing and fashion items. The aim is to let users see how styles will look on their body types before steering them to online retail sites. Bloomberg (9/5) Share:  Measurement Matters Analysis: Hacking scandal hurt Apple's social buzz More social media users were talking about Apple's alleged role in the celebrity-photo hacking scandal than about the impending launch of the iPhone 6 last week, according to a Networked Insights analysis. "The negative online chatter is unfamiliar territory for Apple, which typically has legions of Apple fanboys gushing over the company's moves across social media sites," writes Suzanne Vranica. The Wall Street Journal (tiered subscription model)/CMO Today blog (9/5) Share:  Social Shareable Yes, you could escape a hungry T. rex With a top speed of 18 mph, the Tyrannosaurus rex wasn't the fastest of the dinosaurs, but it was quicker than even the speediest of human runners, writes Alison Cooper. However, it was also huge, meaning the dinosaur would take a relatively long time to reach maximum pace and wouldn't be able to sustain such speeds for more than brief bursts. "The T. rex could run faster, but you could outrun a T. rex," Cooper concludes. HowStuffWorks.com (9/3) Share:  SmartQuote When you go on a plane you don't want a pilot to tell you that they have to take a reroute and fly 30 feet higher and now you're being charged $50 for it." -- GetTaxi CEO Ron Srebro, as quoted by Bloomberg Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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