[RED DEMOCRATICA] Publishers and Pinterest: A match made in heaven?

 

Report: Facebook to unveil Atlas ad platform next week | Airbnb tries to shrug off criticism of its business model | Brands see benefits in using microsites instead of Facebook Created for eleccion@yahoogroups.com |  Web Version   September 23, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Report: Facebook to unveil Atlas ad platform next week Facebook will reportedly roll out a new platform next week to help marketers target and measure advertising across the Web. The Atlas platform -- created out of the Atlas Advertiser Suite business it purchased from Microsoft -- will include a demand-side platform and detail ad-engagement metrics. The Wall Street Journal (tiered subscription model) (9/22) Share:  Top Five Ways Marketing Teams Benefit from Box Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! Connecting Collaborating Airbnb tries to shrug off criticism of its business model Airbnb is putting a brave face on the regulatory crackdowns and graffiti campaigns criticizing its business model. "We're privileged that people care enough to talk about us, is the way I like to think about it," CEO Brian Chesky says. New York magazine (9/23) Share:  Brands see benefits in using microsites instead of Facebook Brands and publishers are putting more of their content on microsites and decreasing their reliance on Facebook to better control the experience and the consumer data they collect, experts say. "Brands will always have more control over owned spaces than rented ones," said Brooks Thomas of AT&T. "By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops -- you can personalize your stall, but you can't design the market." Adweek (9/22) Share:  Women-owned firms reached a new milestone in 2014. There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report. *The 2014 State of Women-Owned Businesses Report Marketer Moments Sponsored By L.A. clothing shop spends zero on advertising A new shop, the Little Market, was founded by celebrity Lauren Conrad and Human Rights Watch member Hannah Skvarla, and it is offering fair trade products to consumers. The project, which offers sales online, does not spend any money on traditional advertising. "In order to keep costs low, we have not spent any money on advertising. We promote the Little Market through social media channels and word-of-mouth," Skvarla said. Los Angeles Times (tiered subscription model) (9/21) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Featured Content Sponsored content from AOL Capturing Bank Account Switchers Across Channels When it comes to shopping for a bank relationship, U.S. banks are falling behind what consumers experience in other realms of their life. A recent study sponsored by Oliver Wyman and AOL highlights several shifts in consumer mindset, shopping research patterns, influences on bank selection and triggers for account opening. This article describes four areas where consumer behavior calls for a change in bankers' thinking. Read the full article.   Click here to learn more about Featured Content Platform News Publishers and Pinterest: A match made in heaven? Publishers increasingly are using Pinterest to guide their editorial strategies and to promote content, and the social site is returning the favor by trying to educate media organizations on how best to exploit their offerings. "We have to think of what works on Pinterest and mobile Pinterest every step of the production process," BuzzFeed's Emily Fleischaker says. The New York Times (tiered subscription model) (9/21) Share:  Measurement Matters Report: Social media to dominate holiday marketing The vast majority of retailers plan to use digital promotions this holiday season, with social media prevailing as the most popular option, according to the 2014 Holiday Retail Audit by eBay Enterprise. E-mail marketing and search engine optimization were the second and third most popular strategies, with offline tactics falling in fifth place. ClickZ (9/22) Share:  Social Shareable We're going to be eaten by a galactic cannibal, scientists say The Milky Way is doomed to be gobbled up by the nearby galaxy of Andromeda in about 5 billion years, researchers say. Once galaxies reach a certain size, they typically grow by pulling in smaller neighbors with gravity. "To Andromeda, we'll be nothing but a cosmic candy bar," Rachel Feltman writes. The Washington Post (tiered subscription model) (9/19) Share:  SmartQuote We think of Pinterest as our newsstand." -- Emily Fleischaker of BuzzFeed, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

__._,_.___

---

Posted by: "SmartBrief on Social Business" <socialbusiness@smartbrief.com>

---

Reply via web post

•

Reply to sender

•

Reply to group

•

Start a New Topic

•

Messages in this topic (1)

Red Democratica 10 years "On line" (1998-2008)!
Http://reddemocratica.blogspot.com
Boletin Diario :
Http://reddemocratica01.blogspot.com
Foro Debate :
Http://groups.yahoo.com/group/eleccion

Ahora en FACEBOOK : Red Democratica

Http://www.caretas.com.pe/2000/1631/articulos/protesta.phtml
Http://www.caretas.com.pe/2000/1612/articulos/debate.phtml

Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
http://www.stanford.edu/group/King/about_king/interactiveFrame.htm

FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
Informacion : Http://tpsipol.home-page.org

Para enviar un message , enviar a: eleccion@yahoogroups.com
Para suscribirse al Forum , enviar un mensaje a : eleccion-subscribe@yahoogroups.com
Para salir del Forum, enviar un mensaje en blanco : eleccion-unsubscribe@yahoogroups.com

Visit Your Group

• Privacy • Unsubscribe • Terms of Use

.

__,_._,___