[RED DEMOCRATICA] Peter Thiel's advice to Twitter: "Fire everybody"

 

Survey: Social is top media platform for small businesses | For social marketers, there's no such thing as a free lunch | Salesforce taps social chatter for "Puppyforce" project Created for eleccion@yahoogroups.com |  Web Version   September 18, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Survey: Social is top media platform for small businesses Small businesses on average put more of their media budget toward social media than any other channel, according to a BIA/Kelsey survey. More than 74% of small and medium-sized businesses now use social media for advertising or promotions. "Social is No. 1 in both reach and spend -- that is a first," BIA/Kelsey Director of Research Steve Marshall said. Advertising Age (free access for SmartBrief readers) (9/17) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Connecting Collaborating For social marketers, there's no such thing as a free lunch The days when social media marketers could whip up serious buzz with a catchy bit of content are quickly fading, writes Jordan Kretchmer. "The sheer volume of content flowing through social networks at any given moment has rendered brand messages all but invisible unless they're promoted," Kretchmer writes. Adweek (9/17) Share:  Salesforce taps social chatter for "Puppyforce" project Salesforce employees can bring their dogs to work through a project called Puppyforce, which lets them reserve seats in a soundproofed, rubber-floored workspace. The project came about because of employee chatter on the company's enterprise social-networking platform. "Here is my challenge to leaders: Identify an initiative that could boost employee engagement and vet it in a way you never have before," Shani Magosky writes. SmartBrief/SmartBlog on Leadership (9/17) Share:  Women-owned firms reached a new milestone in 2014. There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report. *The 2014 State of Women-Owned Businesses Report Marketer Moments Sponsored By Top tools used by social media marketers Social media marketers suggest some helpful tools, including Quill Engage, which can help to monitor site traffic, and KingSumo, which can help refine blog headlines. SocialMediaExaminer.com (9/16) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Featured Content Sponsored content from AOL Capturing Bank Account Switchers Across Channels When it comes to shopping for a bank relationship, U.S. banks are falling behind what consumers experience in other realms of their life. A recent study sponsored by Oliver Wyman and AOL highlights several shifts in consumer mindset, shopping research patterns, influences on bank selection and triggers for account opening. This article describes four areas where consumer behavior calls for a change in bankers' thinking. Read the full article.   Click here to learn more about Featured Content Platform News Facebook Media helps brands oversee campaigns Public figures and brands can now manage their public communications on Facebook through a service called Facebook Media. It helps them control video posts and oversee referrals through shared items and clicks. MediaPost Communications/Social Media Marketing Daily (9/17) Share:  Peter Thiel's advice to Twitter: "Fire everybody" Bloomberg (9/18) Share:  Measurement Matters Hiring a social analyst? Pick someone with a human side Social media analysts shouldn't be number-crunching automatons, says Jim Sterne of eMetrics Summit. It's important to hire analysts who can handle the quantitative side, but you also need people who can spot the human stories and the business cases behind the data, Sterne says in a video presentation. SmartBrief/SmartBlog on Social Media (9/18) Share:  Report reveals Facebook's "unusual" digital success Adults in the U.S. will use Facebook for an average of 21 minutes each day this year -- representing about 6% of their daily time on digital devices and 2.8% of total media time, according to eMarketer. Facebook, however, is pulling in roughly 10% of U.S. digital ad spending, an atypical over-representation that eMarketer credits to Facebook' users heightened attention to content and the customer data the social network provides. eMarketer (9/18) Share:  Social Shareable The linguistics of culinary catastrophe In a study of more than 1 million Yelp reviews, culinary linguist Dan Jurafsky found that disappointed customers tended to use the same forms of language found in online chatter about major national disasters. "They use the word 'we' much more than 'I,' as if taking solace in the fact that this bad thing happened, but it happened to us together," Jurafsky says. The New York Times (tiered subscription model) (9/15) Share:  SmartQuote It's a horribly mismanaged company -- probably a lot of pot smoking going on there." -- Peter Thiel on Twitter, as quoted by Bloomberg Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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