[RED DEMOCRATICA] Why Facebook's news feed remains controversial

 

Ello welcomes users fed up with Facebook | Facebook works to establish ties to publishers | It's time for CEOs to use Twitter Created for eleccion@yahoogroups.com |  Web Version   September 26, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Ello welcomes users fed up with Facebook Social network Ello hopes to capitalize on the bad blood created when Facebook insisted that drag queens register with their legal names rather than performance names. Ello hopes to spark a Facebook exodus with an ad-free, privacy-sensitive model that lets users dictate the terms of their engagement with the platform. The Washington Post (tiered subscription model) (9/25), The Daily Dot (9/22) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Connecting Collaborating Sponsored By Facebook works to establish ties to publishers Facebook has recruited a team of former journalists and media executives to create partnerships with publishers and to help media organizations to increase their reach and engagement on the platform. Publishers get hands-on attention and advice from their Facebook liaisons, says Brian Madden of Hearst. Digiday.com (9/25) Share:  It's time for CEOs to use Twitter (Yasuyoshi Chiba/AFP/Getty Images) CEOs who think they're too busy or too important to use Twitter are shooting themselves in the foot, writes Brian Halligan, CEO of HubSpot. Refuse to engage and you'll miss out on potential star hires, important customer feedback and the chance to build new relationships. Fast Company online (9/25) Share:    Securing Cardholder Data While Reducing the Costs of Compliance Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. Marketer Moments Marketer crafts Facebook ad strategy for just one user Social media marketer Brian Swichkow gamed Facebook's targeting tools to craft a campaign that would be visible only to his roommate. The stunt shows how far social targeting has come, but also the risks of creeping out consumers with hyper-targeted campaigns, brand strategist Peter Tompson says. Adweek (9/23) Share:  Women are starting 1,288 new businesses per day. According to The 2014 State of Women-Owned Businesses Report, the number of women-owned businesses has increased at 1.5 times the national average. This new report, based on data from the U.S. Census Bureau, includes up-to-date insights on the growth of women-owned businesses and pinpoints how policy and programmatic support can help even more of these companies reach their full potential. Learn more, read the full report. Platform News Sponsored By Facebook tests "Buy" button supported by Stripe Facebook and the payments company Stripe are working together on a "Buy" button that will allow users of the social network to purchase advertised items. Testing for the new feature started in July. Re/code (9/25) Share:  Why Facebook's news feed remains controversial The Washington Post (tiered subscription model) (9/23) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Measurement Matters Why consumers aren't making purchases on social media Just 5% of U.S. Internet users have made a purchase through social media sites, but 42% said they would be more likely to do it if they knew their financial information was secure, according to a Harris Poll for DigitasLBi. Thirty-eight percent said that they would also be more likely to buy something if they knew their purchase wouldn't be shared. eMarketer (9/26) Share:  Social Shareable Tech jargon can get lost in translation Tech companies are struggling to translate their offerings into local languages in parts of the world that lack standard technological vocabulary. In the West African language of Fulah, the best translation for "crash" is "hookii," a term that refers to a cow falling over. In the Zapotec language, spoken by a Mexican people whose homes don't have windows, computer windows are referred to as "eyes." The Economist (tiered subscription model) (9/27) Share:  SmartQuote Social media allows your digital sales teams to stalk your customers with an accuracy that we've never seen before." -- Brand strategist Peter Tompson, as quoted by Adweek Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

Keep the candle burning

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