Opinion: It's time to look beyond clicks and likes Brands should start insisting on meaningful metrics for determining the return on investment of social media campaigns, writes Joerg Niessing. That means looking beyond measures such as likes and clicks, and looking for metrics that deliver tangible value. "It's time we started treating social media like any other marketing channel by assessing its impact in terms of genuine brand engagement and revenue, rather than solely relying on more ambiguous stats," Niessing writes. INSEAD/INSEAD blog (8/29)  | GCU's PhD in General Psychology with an Emphasis in Performance Psychology focuses on the psychology of human performance. This program explores theories of emotion, cognition and motivation to understand peak performance. This program is ideal for professions that demand excellence in performance including sales, sports, training, police, military and executive leaders.
Click here to learn more. | | Netflix users can now handpick Facebook recommendations Netflix has tweaked its connected Facebook feature so users can choose only the TV shows and movies they want to recommend to specific friends. In the past, Netflix users who connected to Facebook would automatically share what they watched with all their connected friends. Bloomberg (9/2) Sharing economy could help with disaster relief Municipal planners and federal officials are trying to figure out ways to incorporate sharing-economy startups into their disaster-preparedness operations. That could mean using Airbnb to help displaced people find temporary housing or sites such as Nextdoor to get important information to local communities. GovTech.com (9/2)  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | Starwood puts $30M behind B2B campaign Starwood Hotels Resorts is targeting businesses with its loyalty program through a $30 million campaign that will largely rely on LinkedIn. "It's a shift in valuing people as people and recognizing them for their entire relationship with us," Starwood's Chris Holdren said. Adweek (9/3)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | | Trending Articles from Advertising Age | Free access for SmartBrief readers
| Twitter is big in Japan, and that's a big problem Twitter's Japanese users are among its most enthusiastic, and they can strain the social network's servers with their tendency to post simultaneous tweets during major events such as the new year. That's leading the company to develop innovative new stress-testing protocols. Wired.com (9/2) | Variety to track TV shows and films' digital buzz Variety will soon roll out Digital Audience Ratings that measure the digital buzz surrounding movies and TV shows, using a system that tracks conversations on Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and other platforms. "It's about articulating the value of a program and giving us, and our advertisers, the context to compare that program in a consistent and simple way across the television landscape," says Tom Ziangas of AMC Networks. Variety (9/2) | Cookie Monster and John Oliver's nightly news Cookie Monster from "Sesame Street" and comedian John Oliver team up as nightly news anchors in this parody video focusing on vocabulary-related news stories. Oliver soon regrets making the error of wearing a spotted tie that reminds his co-host of chocolate-chip cookies. YouTube (9/2) |  | Communities that are more connected are more resilient in the face of disasters." -- Francis Zamora of San Francisco's Emergency Management Department, as quoted by GovTech.com | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment