[RED DEMOCRATICA] Facebook yields to pressure on real-name policy

 

Facebook yields to pressure on real-name policy | Building a brand on niche social networks | Marketers learn from users as they explore mobile Created for eleccion@yahoogroups.com |  Web Version   October 2, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Facebook yields to pressure on real-name policy Facebook is revising its policy that users must use their real names on the site, and it plans to permit drag queens and other performers to use assumed names rather than their legal identities. "The spirit of our policy is that everyone on Facebook uses the authentic name they use in real life," Chief Product Officer Chris Cox wrote in a blog post. The New York Times (tiered subscription model)/Bits blog (10/1), BBC (10/2), The Wall Street Journal (tiered subscription model) (10/2) Share:  Women are starting 1,288 new businesses per day. According to The 2014 State of Women-Owned Businesses Report, the number of women-owned businesses has increased at 1.5 times the national average. This new report, based on data from the U.S. Census Bureau, includes up-to-date insights on the growth of women-owned businesses and pinpoints how policy and programmatic support can help even more of these companies reach their full potential. Learn more, read the full report. Connecting Collaborating Sponsored By Building a brand on niche social networks A niche network might work best for promoting your brand, depending on your business' focus, Single Grain CEO Eric Siu writes. He reviews a selection of social media sites directed at specific communities such as mothers and book lovers. Entrepreneur online (9/30) Share:  Marketers learn from users as they explore mobile Listening to consumer feedback helped Kimberly-Clark improve its Pull-Ups Time to Potty mobile application and win more users, Organic's Dwayne Raupp said at the Mobile Marketing Association's SM2 conference. The gathering included a number of such insights into how marketers are experimenting with and learning from mobile. SmartBrief/SmartBlog on Social Media (10/1) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Marketer Moments Social campaign yields traffic boost to Mercedes site A combined campaign on Instagram and Facebook produced a 54% higher click-thru rate on Mercedes-Benz's website than the rate for a control group, the carmaker reports. Visits to the company website rose by 580%, while the Instagram portion raised brand recall by 14%. Adweek (10/1) Share:  Follow SmartBrief on LinkedIn The leading digital publisher of targeted business news and information is now on LinkedIn. Follow SmartBrief today and share your favorite business news stories with the web's most popular professional network. Follow us today. Platform News Facebook thinks Atlas gives it an edge against Google Facebook is positioning its new Atlas marketing platform as a major competitor to Google's DoubleClick, saying Atlas can better track ads and target users across devices. "What Facebook is doing with Atlas is really killer. It has potential for a lot of different advertisers," said Rob Griffin, Havas Media Group's global head of digital. The Wall Street Journal (tiered subscription model) (10/1) Share:  Measurement Matters Trulia uses data to guide multichannel campaign Research into Trulia's typical house-hunting consumer helped shape a multichannel campaign that speaks to the prospective buyer's needs, Chief Marketing Officer Kira Wampler said at the Mobile Marketing Association's SM2 conference. The effort focused on the utility of Trulia's mobile presence and included a relaunch of the company's mobile site and application. SmartBrief/SmartBlog on Social Media (10/2) Share:  Twitter-backed MIT lab will study how tweets spread The Wall Street Journal (tiered subscription model)/Digits blog (10/1) Share:  Social Shareable Magnets may help dolphins navigate the deep sea Dolphins can sense whether objects are magnetic, researchers say. It's thought the sense, which dolphins share with turtles, bats and deer, helps orient the animals using the Earth's magnetic field. "Inside the ocean, the magnetic field would be a very good cue to navigate," says Dorothee Kremers, who co-authored a study on the phenomenon. LiveScience.com (9/30) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote We owe you a better service and a better experience using Facebook." -- Facebook's Chris Cox, as quoted by The New York Times' Bits blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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