[RED DEMOCRATICA] What's next for Snapchat? Not revenue, yet

 

Twitter said to be working on app development platform | "Twilight" series to get new life on Facebook | Mobile offers low risk and high returns, MMA CEO says Created for eleccion@yahoogroups.com |  Web Version   October 1, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter said to be working on app development platform Twitter is reportedly preparing an application development platform called Fabric to expand its presence on mobile and draw developers to its services. The launch, expected this month, is seen as a way for Twitter to boost its ad-network revenue. Marketing Land (9/30) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Connecting Collaborating Sponsored By "Twilight" series to get new life on Facebook Lionsgate is resurrecting its "Twilight" movie series with a Facebook campaign, with five female directors each making a short film based on "Twilight" characters. "We think Facebook is a great way for us to introduce the world of 'Twilight' to a whole new audience while re-energizing existing fans," Lionsgate's Michael Burns says. The New York Times (tiered subscription model) (9/30) Share:  Securing Cardholder Data While Reducing the Costs of Compliance Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. Marketer Moments Mobile offers low risk and high returns, MMA CEO says The success of mobile companies such as Uber signals the disruption mobile is poised to cause in many industries, including retail and consumer packaged goods, Mobile Marketing Association CEO Greg Stuart says in this exclusive interview with SmartBrief. "Any industry that is looking for a closer connection with their consumers ... is going to see a real upending of their business," he says. SmartBrief/SmartBlog on Leadership (10/1) Share:  What firms are finding greater government contracting success than their peers? The amount of time and money small businesses spend seeking federal contracts has increased 49% since 2009*, but bidding activity has significantly declined. One reason for a drop in bidding may be reductions in government spending, but this has not negatively impacted small firm contracting success rates. Learn how active contractors are bidding smarter. *usaspending.gov, June 2013 Platform News Sponsored By What's next for Snapchat? Not revenue, yet Snapchat is not focusing on monetization, despite a global user base that could be a boon to marketers, says Chief Operating Officer Emily White. "We're certainly thinking about marketers, but we're [in the] early days," White said at the Mobile Marketing Association's SM2 conference. Adweek (9/30) Share:  Analysis: Hong Kong protests suggest Instagram is coming of age Instagram has a reputation for artfully filtered snapshots of people's food and clothing, but its use by Hong Kong protesters suggests it's time to start taking the platform seriously, writes Kevin Roose. China reportedly blocked access to the service after demonstrators shared images of protests. New York magazine (9/30) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Measurement Matters Do targeted ads write off too many potential customers? Data help brands reach their target consumers more accurately, but does that narrow approach leave out too many potential customers? John Hegarty, founder of Bartle Bogle Hegarty, says that advertising shouldn't be considered wasted if it doesn't have an immediate effect. "A brand is made not just by the people who buy it but also by the people who know about it," Hegarty says. Advertising Age (free access for SmartBrief readers) (9/29) Share:  Social Shareable How to get rich slowly It's technically possible to mine bitcoins using only pencil and paper, by performing some complex calculations, Ken Shirriff writes. Only one problem: Manual calculations take ages, and cost about 67 quadrillion times more than mining hardware to complete once you weigh the cost of food against the cost of electricity, Shirriff writes. Ken Shirriff's blog (9/28) Share:  Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote [I]t wouldn't be surprising if Instagram became a permanent weapon in the arsenal of global populist movements." -- Kevin Roose, writing at New York magazine Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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