[RED DEMOCRATICA] Teenage use of Facebook has plummeted, survey says

 

Snapchat announces plans to introduce ads | Brands need to keep it real, J&J exec says | What's your social-content sweet spot? Created for eleccion@yahoogroups.com |  Web Version   October 9, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Snapchat announces plans to introduce ads Snapchat CEO Evan Spiegel says ads will soon appear on the disappearing-message service, monetizing the business valued at $10 billion earlier this year. The ads will center on its "Stories" product, which gets 500 million views daily, and Spiegel says they will be optional to see. Bloomberg Businessweek (10/9) Share:  Five Problems Marketers Face Today Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now. Connecting Collaborating Brands need to keep it real, J&J exec says Brands must be authentic in order to succeed on social platforms, says Johnson Johnson's Devon Eyer. That's the only way to find and win over the influencers who shape online chatter about your brand, Eyer says. SmartBrief/SmartBlog on Social Media (10/9) Share:  What's your social-content sweet spot? Crafting good social content is a question of finding ways to balance content that's evergreen with content that's timely, Clair Jones writes. "Whether your goal is conversion, building an engaged online community or just improving your [site's] general flow, finding your content sweet spot is the first step," Jones writes. SmartBrief/SmartBlog on Social Media (10/8) Share:  What's your Personal Earnings Goal? The PEG is a simple formula that will revolutionize the way small-business owners think about business profits. Calculating your personal earnings goal is an important step to realizing exactly how much your business needs to make to support your lifestyle. Follow these steps and learn how to calculate your PEG. Marketer Moments Sponsored By Dove aims to reach teenage girls with Snapchat campaign Unilever's Dove is using an uplifting theme to venture into advertising on Snapchat. Unilever is looking to engage girls in the campaign by asking them to share their insecurities with Snaps that, once faded, "make room for positive thoughts," Marketing Director Jennifer Bremmer says. Advertising Age (free access for SmartBrief readers) (10/8) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Platform News Sponsored By Twitter loses news chief as executive exodus continues Twitter news chief Vivian Schiller is stepping aside, less than a year after she took the position. The move follows a broader reshuffle that saw media chief Chloe Sladden, who hired Schiller, replaced by Katie Jacobs Stanton. Bloomberg (10/9) Share:  Unseating Facebook won't be easy, experts say Ello's rise is less indicative of Facebook's vulnerability and more a sign of the problems facing challengers to the social network's crown, experts say. "Unless the site really appeals to a certain demographic or social group, or a part of the network moved simultaneously, unseating Facebook will be tough," University of Pennsylvania professor Jonah Berger says. Knowledge@Wharton (10/8) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Measurement Matters Teenage use of Facebook has plummeted, survey says Less than half of teenagers say they use Facebook, down from 72% in spring, according to a Piper Jaffray survey. "[T]he kids are over Facebook once and for all, having fled Mark Zuckerberg's parent-flooded shores for the more forgiving embraces of Twitter and Instagram," Caitlin Dewey writes. The Washington Post (tiered subscription model)/The Intersect blog (10/8) Share:  Social Shareable Elvis without the music? Not so fun Elvis Presley's 1974 album "Having Fun With Elvis on Stage" consists solely of spliced-together banter from the King's live shows, with no singing whatsoever. Nick Greene offers a painstaking minute-by-minute account of listening to the album. MentalFloss.com (10/7) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    Position Title Company Name Location Assistant/ Associate Professor - Social Media Syracuse University Syracuse, NY Click here to view more job listings.   SmartQuote Life is good for Facebook. ... They're controlling their own destiny." -- Marketing professor Peter Fader, as quoted by Knowledge@Wharton Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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