Pinterest to increase tracking, targeting of Promoted Pins Pinterest is planning to help advertisers track how well their Promoted Pins are performing as it prepares to push out "more relevant" pins to users. The changes, due in a month, will allow advertisers to see how often their ads appear on Pinterest and how many sales are made after Promoted Pins are clicked. TheNextWeb.com (9/19)  | Securing Cardholder Data While Reducing the Costs of Compliance
Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. |
 | How to stop worrying about algorithms and engage audiences Algorithms, analytics and paid posts have their place in social media marketing, but organizing your strategy around direct response can be a bulwark against constantly moving goalposts, writes Jessica Williams of Chirpify. Embracing social direct response means making decisions "based on your specific audience and what they are willing to do, not what everyone else is doing," Williams writes. SmartBrief/SmartBlog on Social Media (9/22)  | Top Five Ways Marketing Teams Benefit from Box
Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! |
 | | Most Read by Marketing Decision Makers |  | Women-owned firms reached a new milestone in 2014.
There are more than 9.1 million women-owned businesses in the U.S. that generate more than $1.4 trillion in revenues, employ 7.9 million people and account for 30% of all enterprises.* The number of women-owned firms continues to rise at rates exceeding the national average, yet women-owned businesses still have fewer employees than the average firm. Learn where growth leads and where it lags in The 2014 State of Women-Owned Businesses Report.
*The 2014 State of Women-Owned Businesses Report |
 | Applebee's scores with Fantographer campaign A "Fantographer" Instagram campaign from Applebee's, in which diners were asked to post photos of their meals, has helped the brand boost its following by 32% and its engagement by 25%. "People continue to prove that they're more into the stuff they create versus the stuff we create," Applebee's Shannon Scott says. Adweek (9/22)  | The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
 | Twitter may be an alternative to outdated cookies Consumers' constant switching between PCs and various mobile devices means that tracking cookies have become less relevant for advertisers. An alternative, however, may be available in Twitter, where users tend to stay logged in throughout the day and across devices. iMedia Connection (9/22) | Google Analytics trick opens up social referral data Google Analytics' Social Network Referrals provides some basic data on social media referrals, but using custom URLs can help brands root out "dark social media traffic," Nathan Mendenhall writes. In this article, Mendenhall explains the process behind such tracking, which he says can provide "a clearer view of the value of your social media efforts." SocialMediaExaminer.com (9/22) | Police officers vs. "The Princess Bride"? Inconceivable! Cary Elwes -- who played Westley in "The Princess Bride" -- reveals in a new book that the cast of the film tangled repeatedly with police during shooting. Andre the Giant had a plainclothes cop assigned to follow him around New York after an episode in which he tripped and crushed a bystander, and another cast member spent a night in jail after failing to convince a police officer that he was an actor playing a Rodent of Unusual Size. The Daily Beast (9/17) |  | There is already so much time, creativity and money that goes into the content brands create -- particularly with real-time social strategy during large events or holidays -- that it's time to make content that converts in an action-oriented way." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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