Tuesday, April 7, 2015

[RED DEMOCRATICA] The difference between Twitter and Instagram hashtags


Opinion: Marketers should be skeptical of Meerkat and Periscope | Facebook can play role in depression, study says | Hostess riles up Twitter with intentional sports mix-up
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April 7, 2015
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Opinion: Marketers should be skeptical of Meerkat and Periscope
The buzz surrounding video-streaming services such as Meerkat and Periscope was premature, and driven largely by tech journalists rather than consumer interest, Ken Wheaton writes. That suggests marketers are right to take a wait-and-see approach to the platforms, Wheaton writes. Advertising Age (free access for SmartBrief readers) (4/7)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Facebook can play role in depression, study says
People who spend more time on Facebook have a greater likelihood to become depressed, a study in the Journal of Social and Clinical Psychology says. Facebook isn't the cause itself, but rather that the social comparisons the network enables can feed people's insecurities, lead author Mai-Ly Steers says. The Washington Post (tiered subscription model) (4/7)
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Marketer Moments
Hostess riles up Twitter with intentional sports mix-up
Hostess is receiving the publicity it had hoped after making an intentional mistake on Twitter. The brand tweeted about the start of baseball season and referenced a "touchdown," and later followed up on the joke with a reference to "Sportsball." Hostess spokeswoman Ellen Copaken said the mistake was "fun and aimed at young audiences who are in on the running joke -- which, of course, is the goalllll." Business Insider (4/6)
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Jared takes Subway to the next generation
Jared takes Subway to the next generation
Fogle (John Lamparski/WireImage)
Subway's newest campaign stars success story and spokesman Jared Fogle, who has kept a high profile in the chain's advertising and marketing since his weight loss story went public 17 years ago. The newest spots, aimed at raising brand awareness among millennials, is an update of Jared's story that includes a 30-second TV spot and a social media campaign focused on health and weight. MediaPost Communications/Marketing Daily (4/3)
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Platform News
Twitter retweet button lets users sidestep character limit
Twitter has launched a "Retweet with comment" feature, which lets users retweet messages at the touch of a button. Links shared through the feature don't count toward the 140-character limit, letting users post longer comments about the messages they share. TechCrunch (4/6)
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Measurement Matters
The difference between Twitter and Instagram hashtags
The #Ferguson hashtag was used very differently on Twitter and Instagram last month as a federal report came out on police conduct concerning the Michael Brown shooting, a Pew analysis says. Twitter users deployed the hashtag to discuss news surrounding the case, while Instagram users tended to use the tag to link the news thematically to other topics. Pew Research Center (4/6)
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Social Shareable
What's that sound?
The world is full of strange noises, and some inexplicable sounds have become famous in their own right over the years. Among the weirdest cited in this roundup: the "Bloop," heard around the world in 1997; the "Hum," heard intermittently by a subset of the population; and the "52-Hertz Whale," thought to be the song of a whale singing at a much higher pitch than its fellow cetaceans. MentalFloss.com (4/6)
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If people are there, marketers will follow. But as I keep trying to point out, tech media aren't 'people.' "
-- Ken Wheaton, writing at Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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