Wednesday, April 8, 2015

[RED DEMOCRATICA] Google seeks patent for spoiler-killing technology


Lessons from the slow death of Google+ | How to convince workers to use in-house social networks | Google seeks patent for spoiler-killing technology
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April 8, 2015
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Lessons from the slow death of Google+
Google's gradual euthanizing of Google+ is a reminder that marketers should be wary of committing to a single social network, Travis Wright writes. "After all, you can baby your social media campaign until you're sleep deprived, but you never have any control over what the platform itself does," Wright writes. Marketing Land (4/7)
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Combating Identity Theft in a Mobile, Social World
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Connecting Collaborating
How to convince workers to use in-house social networks
Corporate social networks tend to fall flat unless senior leaders commit to using the platforms to engage employees, Charlene Li writes. That means logging on, listening, communicating and allowing social chatter to inform decisions. "Unless you have a magic wand, the fairy tale world of collaboration won't happen simply because you plug in a technology," Li writes. Harvard Business Review online (tiered subscription model) (4/7)
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Google seeks patent for spoiler-killing technology
Google is aiming to put an end to spoilers on social networks with a technology to let users filter out any mention of specific TV shows and movies. "If the system thinks the post contains a spoiler, it will blur out the content, pop up a warning message and ask the user if they want to read the post," Mike Murphy writes. Quartz (4/7)
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Marketer Moments
Brands take Instagram carousel ads for a spin
Old Navy, Samsung and Banana Republic are among the brands that have signed up to use Instagram's new carousel ads. The companies can post up to four pictures that users can swipe through and a link for users to click. Advertising Age (free access for SmartBrief readers) (4/7)
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Platform News
How the Ice Bucket Challenge inspired Facebook's Riff
Facebook has launched Riff, a Snapchat-style service that lets users send short videos out to their contacts. The tool is inspired by last year's viral Ice Bucket Challenge, which significantly increased the amount of user-generated video sharing on Facebook. The Motley Fool (4/7)
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Measurement Matters
Facebook will beat YouTube in video ads, survey suggests
More advertisers will buy video ads on Facebook than on YouTube this year, according to a Mixpo survey. Facebook's ability to target ads and track user behavior while still protecting user privacy was noted as the reason for its growth in popularity over YouTube. VentureBeat (4/7)
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Social Shareable
A linguistic conundrum? No, totally
The increasing use of the word "no" as an affirmation, as in the phrase "no, totally," is fascinating for linguists, Kathryn Schulz writes. Some believe it's a result of a blurring between "yea"/"nay" and "yes"/"no," which used to be reserved for separate linguistic purposes. The New Yorker (tiered subscription model) (4/7)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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[T]he simple act of listening -- and letting colleagues know that they are being heard -- is the first crucial step to meaningful collaboration."
-- Charlene Li, writing at Harvard Business Review online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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