Friday, April 10, 2015

[RED DEMOCRATICA] How to keep execs' tweets from being a compliance issue


Facebook may pursue wide-ranging ad exchange | How to keep execs' tweets from being a compliance issue | Brands pin apps to profiles in Twitter trial
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April 10, 2015
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Facebook may pursue wide-ranging ad exchange
Facebook may be looking to build an ad exchange that draws on its own user data to serve content beyond the social network. As suggested by a patent application, the content could include ads but also other items such as wall posts, news articles, photos or gaming applications. Business Insider (4/9)
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How to keep execs' tweets from being a compliance issue
Tesla Motors CEO Elon Musk might have violated regulatory guidance on social media when he used Twitter to announce a corporate event, SmartBrief's Sean McMahon writes. "If Musk is going to be so free-wheeling with his Twitter feed, Tesla should declare the feed as a channel through which it intends to disseminate investor information," McMahon writes. SmartBrief/SmartBlog on Finance (4/7)
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Brands pin apps to profiles in Twitter trial
Some brands are pinning their applications to their profiles in Twitter's iPhone app as part of a Twitter test. The trial builds on an earlier test of app-install advertising in user feeds. "Twitter is pushing to become an even larger source of both app discovery and installs," notes Owen Williams. (4/10)
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Marketer Moments
Opinion: Hulu strikes out with The Perfect GIF site
Hulu has launched a site dedicated to hosting social-media-ready GIFs from TV shows, but it is a sterile interface that does little to tap the unfiltered creativity that marks GIF use, Julia Greenberg writes. "Instead of opening a GIF-creation platform for users, allowing us to create or tag our chosen moments from Hulu's exclusive or licensed content, Hulu has essentially created a whole bunch of ads," Greenberg writes. (4/7)
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Mountain Dew runs user-generated social campaign for Baja Blast
Mountain Dew has announced the limited-time return of its Baja Blast product, and it is using fans' social media posts to fuel a digital campaign. "We started with discreet posts, but it didn't take long for Dew Nation to call us out and beg for the rumors to be true. Some of our fans even created collages of all the images featuring Baja over the last few days to confirm to other members of Dew Nation that Baja was coming back," said Christine Ngo, digital brand manager at Mountain Dew. Adweek (4/9)
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Platform News
Facebook will host video event prior to NewFronts
Facebook has announced that it will run its own event less than one week prior to the NewFronts, a move that the company hopes will bring in more advertisers to Facebook's growing video capabilities. The event's focus is on Facebook's Anthology, its branded video content program, and is scheduled for April 22 in New York City. The Wall Street Journal (tiered subscription model)/CMO Today blog (4/9)
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LinkedIn set for $1.5B acquisition of
LinkedIn is making its largest-ever acquisition with a $1.5 billion deal to buy, which offers video subscription services in a range of business subjects. The deal is intended to let LinkedIn users develop specific skills for available jobs. Reuters (4/9), Re/code (4/9)
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Meet the world's longest rabbit
A 4-foot-long continental rabbit named Darius, the world's longest such animal, celebrated his fifth birthday this week. The rabbit and his son Jeff, who at a year old is 3-feet-8-inches long, cost their owner about $5,300 for carrots, apples and other supplies each year. ABC News (4/8)
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The GIF is the perfect internet art form."
-- Julia Greenberg, writing at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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