Thursday, April 9, 2015

[RED DEMOCRATICA] Facebook influencers sidestep third-party content rule


Auto dealerships see few sales from Facebook marketing | Facebook influencers sidestep third-party content rule | Vloggers across globe join Snickers YouTube campaign
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April 9, 2015
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Auto dealerships see few sales from Facebook marketing
Some auto dealerships aren't getting much bang for their buck when it comes to Facebook advertising and have dialed back their social outreach. "It's like the old days: You need to be in the Yellow Pages. But is it going to meaningfully drive your business? Probably not," says Chris Luo, a former Facebook employee who worked on small-business outreach. The New York Times (tiered subscription model) (4/9)
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Facebook influencers sidestep third-party content rule
Facebook forbids uploading branded content without permission from the social network, but influencers working for companies such as Ford are doing it anyway. Only a small number of content creators are doing it currently, but Facebook may clamp down if it expands, writes Mike Shields. The Wall Street Journal (tiered subscription model)/CMO Today blog (4/8)
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Marketer Moments
Vloggers across globe join Snickers YouTube campaign
Mars Chocolate has hired YouTube vloggers from eight countries to create how-to videos on YouTube in which they stumble until they eat a Snickers bar. The prank videos are part of the Snickers campaign, "You're Not You When You're Hungry." The Drum (Glasgow, Scotland) (4/8)
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Platform News
Teens still love Facebook, survey says
More than 7 out of 10 teenagers still use Facebook, making it the top social network for users between 13 and 17, a Pew Research Center survey says. That suggests that Facebook remains "an important part of the ecosystem that teens swim in, though the ecosystem is now much busier than it used to be," Pew's Amanda Lenhart says. The Washington Post (tiered subscription model)/The Switch blog (4/9)
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Measurement Matters
Wendy's, Pizza Hut recognized for social media efforts
Pizza Hut's presence on Twitter and Wendy's outreach efforts on Facebook have won them recognition as the top fast-food restaurants on those mediums by Engagement Labs. The researcher ranked restaurants on engagement, impact and how quickly and effectively a brand responded to the actual conversations its users are having. Adweek (4/8)
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Taking on a snowballing myth
It's a myth that the Inuit languages have dozens of words for snow. In fact, the Eskimo-Aleut languages are "agglutinative," which means they build complex words by patching shorter words together, much as English-speakers build phrases. "They have an infinite number of possible words for snow, and for grass, and music, and coffee, and everything else," Tom Chivers writes. BuzzFeed (4/9)
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The general public feels that by liking the Facebook page of a business, they're going to be inundated by selling."
-- Brooke Todd of Ron Carter Hyundai, as quoted by The New York Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands.
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