Wednesday, October 8, 2014

[RED DEMOCRATICA] Facebook reportedly plans anonymous social app

 

Facebook welcomes all to its mobile app ad network | How designers should approach social media | The challenges of global social media use
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October 8, 2014
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The Big StorySponsored By
Facebook welcomes all to its mobile app ad network
Facebook has opened up its Facebook Audience Network to any of its advertisers and any mobile application, following a limited rollout of the program in April. Initial tests of the ad network involved apps such as Shazam and Kim Kardashian: Hollywood. In related news, Facebook announced that it would soon make available a hyper-local advertising product. The Wall Street Journal (tiered subscription model)/CMO Today blog (10/7), TechCrunch (10/7)
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Securing Cardholder Data While Reducing the Costs of Compliance
Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here.

Connecting Collaborating
How designers should approach social media
Social media is a great way for designers to add clients and maintain business relationships, Alex Ivanovs writes. Designers should use social to tout deals, show off stellar work and build trust, Ivanovs writes. WebDesignerDepot.com (10/8)
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How do you navigate the murky waters of price increases?
There isn't a single, proven universal formula that can be applied to all businesses. You need to use your intuition to assess your customers' price sensitivity, and also be able to detect the signals that the time is right to increase prices. Read the article, learn the signs you should look for.

Marketer MomentsSponsored By
Gillette taps into iPhone #beardgate buzz
Some people say their beards are getting trapped in their new iPhones, and Gillette is tapping into the buzz with Promoted Tweets using the #beardgate hashtag. "Your phone may be smarter than ever, but leave the shaving to the experts," the brand tweeted. Adweek (10/7)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Platform News
Facebook reportedly plans anonymous social app
Facebook reportedly is working on a mobile application that would let people interact anonymously, allowing them to discuss topics they might not want linked back to their Facebook profile. It remains to be seen how Facebook would protect the service from being hijacked by trolls. The New York Times (tiered subscription model)/Bits blog (10/7)
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Twitter sues Justice Department over disclosure restrictions
Twitter's lawsuit against the Justice Department, filed Tuesday, claims that restrictions on what it can disclose about the content it turns over to federal officials violate First Amendment rights. Other tech companies have been granted some relief on this issue. The Hill (10/7)
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Measurement Matters
Measuring social media results isn't so simple
Measuring social media's effects is harder than it looks, Gerald Kane writes. Social buzz doesn't always deliver results in a linear fashion, and brands need to approach metrics in a manner that accounts for the complexity of social behavior, Kane writes. MIT Sloan Management Review online/Big Idea: Social Business blog (10/7)
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Social Shareable
Some sharks might have personalities, researchers say
Sharks aren't just a swimming pair of jaws, researchers say. A study suggests the fish could have personalities and individual characters akin to those seen in humans, such as being social or introverted. The Christian Science Monitor (10/3)
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Who's Hiring?
Position TitleCompany NameLocation
Assistant/ Associate Professor - Social MediaSyracuse UniversitySyracuse, NY
Click here to view more job listings.
 
SmartQuote
It's a reminder of the power of social media, and people are quickly learning how to take advantage of the connections it builds, creating vast wealth, even for 10-year-olds."
-- Steven Davidoff Solomon, writing in The New York Times' DealBook blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

Keep the candle burning

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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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