Study: Brands are abandoning YouTube for Facebook SocialBakers, a member of Facebook's Preferred Marketing Developer program, has released data that shows video marketers increasingly are uploading videos directly to Facebook and forgoing YouTube. The analysis projects that Facebook will overtake YouTube as the top online video-sharing platform for brands by the end of the year. SocialBakers (10/16), Inside Facebook (10/16)  | Do you know these 29 Social Media Analytics Terms?
Download this free guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. In addition to detailed definitions, you'll also learn best practices and gain valuable insights from some of the leading pros in the industry. Download now! |
 | Apple buys Twitter ads, despite little social presence Apple purchased a Promoted Trend ad on Twitter to promote the iPad Air 2, but the company had to use its @iTunesMusic account because it doesn't even have a main Apple company account. While Samsung has more than 9.8 million followers on Twitter, Apple is notably silent across all social media, making observers wonder whether the ad is an indication of a strategy shift. Adweek (10/16) MLB and Chevy play trivia night with millions on Twitter Chevrolet held a four-hour trivia event on Twitter last week that invited Major League Baseball's 3.8 million Twitter followers to answer questions for a chance to win tickets to the next Opening Day, All-Star Game and World Series. The event knocked the hashtag #ChevyAtBat into a trending topic. Adweek (10/16)  | The ABCs of Financial Management
Do you know your hypercritical numbers? Do you understand which figures and accounting principles are most important for the stability of your business? While your company may still be too small for you to hire a full-time CFO, knowing your numbers is a necessary evil that comes with owning your own business. Learn to identify the critical three to five numbers that will determine the success or failure of your business. |
 | Twitter opens way to uninterrupted audio while browsing tweets Twitter mobile application users will no longer have to interrupt audio to continue exploring other tweets. The new version of Twitter's Audio Cards was launched in partnership with select SoundCloud creators, but eventually users be able to play and dock all SoundCloud links in a tweet. Mashable (10/16)  | Top Five Ways Marketing Teams Benefit from Box
Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today! |
 | Kenshoo: Facebook social CTRs up 148% Facebook is performing well with ad spending on the platform up 81% year-over-year and its social click-thru rate climbing 148% over the same time, according to data from Kenshoo. Paid search also did well over the year, with CTRs climbing 23% and overall clicks increasing 11%. The Drum (Glasgow, Scotland) (10/16)  | Securing Cardholder Data While Reducing the Costs of Compliance
Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here. |
 | Virgin shows how bad flying can be in 6-hour ad Virgin America and agency Eleven, San Francisco, have a six-hour pre-roll ad aimed at simulating the most boring flight imaginable on a rival airline dubbed BLAH. "Just trying to watch the video is downright painful -- and that's the point," says a Virgin rep. Adweek (10/15) |  | [I]t's really hard to figure out what Apple's social strategy is -- if it has one at all." -- Christopher Heine, writing at Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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