Wednesday, October 15, 2014

[RED DEMOCRATICA] Why Pinterest may dominate

 

Why Pinterest may dominate | Ads come to social video app Keek | Why social marketing and customer service go hand-in-hand
Created for eleccion@yahoogroups.com |  Web Version
 

October 15, 2014
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The Big Story
Why Pinterest may dominate
Pinterest is forecast to reach 40 million U.S. users this year, and it's punching above its weight when it comes to sharing activity and monetizing its user base, marketers say. Pinterest's aspirational model, in which users post images relating to things they plan to buy or do, makes it a prime target for advertisers. Forbes (11/3)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Connecting CollaboratingSponsored By
Ads come to social video app Keek
Keek is a 36-second video social network and that will soon deliver ads to users in the U.S. via Twitter's MoPub and Google DoubleClick AdExchange. Saudi Telecom is the company's first client, and brands such as MTV and Pepsi already have a Keek presence. MediaPost Communications/SearchMarketing Daily (10/13)
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Top Five Ways Marketing Teams Benefit from Box
Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time. Box allows marketers to manage campaigns and marketing materials with version control and commenting in a single space without shared drives, flash drives or email attachments. Download the free white paper today!

Marketer MomentsSponsored By
YouTube teens will star in 6-part Sour Patch Kids series
Mondelez International will release a native six-part YouTube scripted series that highlights the "sweet and sour" moments of youth and features its popular Sour Patch Kids candy. YouTube stars with a combined following of more than 5 million viewers will star in the "Breaking Out" series. ClickZ (10/14)
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Target launches DIY Halloween effort on Instagram
Target is using Instagram to mark Halloween and encourage consumers to get into the do-it-yourself spirit. Its "Halloween Hills" campaign features virtual neighborhoods through Instagram feeds that allow users to click between a trick, for DIY project suggestions, and a treat, for holiday-themed recipes. Advertising Age (free access for SmartBrief readers) (10/14)
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Securing Cardholder Data While Reducing the Costs of Compliance
Did you know that data breaches occur each year at businesses like yours? Are you doing all you can to protect your bottom line and business reputation? To find out more click here.

Platform NewsSponsored By
Yahoo offers branding opportunities through Tumblr
Yahoo is seeking brands as launch partners for a new type of content marketing on its Tumblr platform. The Yahoo and Tumblr teams are working together on developing the branded experiences. The Drum (Glasgow, Scotland) (10/14)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Measuring social ROI? Figure out your goals first
Measuring social return on investment begins with figuring out your social strategy and goals, says Jeffrey Doak of Team Detroit. "It's about figuring out what your 'R' is -- what's your actual return -- and what your 'I' is, your actual investment," Doak says. CMSWire.com (10/9)
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Social Shareable
Pingpong stunts win Irish boy Internet fame
A boy in Ireland has found Internet fame after posting a video of himself performing trick shots with pingpong balls that he throws into drinking cups. His tricks start out simple, but soon evolve in complexity. KSL-TV (Salt Lake City) (10/14), YouTube/Untold Animations (10/12)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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Who's Hiring?
Position TitleCompany NameLocation
Assistant/ Associate Professor - Social MediaSyracuse UniversitySyracuse, NY
Click here to view more job listings.
 
SmartQuote
They're going to bring in billions of dollars a year."
-- Loop88 founder Dave Weinberg, discussing Pinterest, as quoted in Forbes
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
 
Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
Advertising:  Dena Malouf
Jobs Contact:  Elizabeth Stack
 
 

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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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