Monday, October 20, 2014

[RED DEMOCRATICA] Frito-Lay gets 14.5 million responses in chip flavor campaign

 

Snapchat rolls out its first advertisement | J&J adjusts business approach for social media | TV series partner with Tumblr to expand interaction
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October 20, 2014
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The Big StorySponsored By
Snapchat rolls out its first advertisement
Snapchat introduced its first advertising on its platform this weekend with a 20-second exclusive trailer for the upcoming Universal Pictures movie "Ouija." The ad appeared in the "Recent Updates" section with a sponsored label. Advertising Age (free access for SmartBrief readers) (10/19), The Wall Street Journal (tiered subscription model)/CMO Today blog (10/17)
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Facebook Engagement Benchmark Report
Can you imagine a world without Facebook? Neither can your customers! In this Facebook Engagement Benchmark report you'll discover findings from over 2 million posts to give you today's most complete performance of Facebook messaging performance. Download now to compare your success metrics with companies most like yours!

Connecting CollaboratingSponsored By
J&J adjusts business approach for social media
Johnson Johnson has had to tweak its traditionally decentralized approach to its global brands for social campaigns, because "social makes any communication global," executive Gail Horwood writes. She examines how the company has adapted to real-time social marketing. McKinsey Quarterly (free registration) (10/2014)
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TV series partner with Tumblr to expand interaction
NBC's "The Voice" is expanding its partnership with Tumblr and its popular bloggers after last season's successful finale that used a Tumblr user's artwork to engage fans and generate a conversation. "Facebook and Twitter are very immediate, but Tumblr is something [fans] sort of take in and then create something about the show at times other than when the show is happening," said Audrey Morrissey, an executive producer for "The Voice." The New York Times (tiered subscription model) (10/19)
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Facebook fixes glitches in ad code
Facebook has conducted a security audit that remedied some flaws in its advertising code and is now offering double the reward for hackers to identify any remaining security flaws. Among the issues Facebook resolved were coupons that could be redeemed repeatedly without an expiration. The Drum (Glasgow, Scotland) (10/19)
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The key to growing your book of business is waiting in the wings
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Marketer MomentsSponsored By
Frito-Lay gets 14.5 million responses in chip flavor campaign
Frito-Lay generated almost 14.5 million responses in a campaign across the U.S., U.K. and Canada that invited consumers to suggest and vote on future chip flavors. The social media campaign was the second such engagement effort, with this year's push generating three times as many entries as last year's did. ClickZ (10/17)
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eBook: Why It's Time to Evaluate Your Timekeeping System
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Platform NewsSponsored By
Twitter "Buy" button reportedly slated for early-2015 debut
Twitter is reportedly planning to roll out its mobile "Buy" feature widely by early next year, after testing that began in September with a small number of celebrity and business accounts. VentureBeat (10/17)
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Five Problems Marketers Face Today
Today marketers face many challenges, and often have to do more with less. In this report, we review some of the top challenges marketers face today and how they solve these problems within their organization. Download the free white paper now.

Measurement MattersSponsored By
Holiday Inn video, social campaign generates big response
Video content in Holiday Inn's first digital-only campaign has been viewed more than 175 million times, the company says in assessing the effort a success. The Journey to Extraordinary campaign involves Twitter, Facebook and Instagram, and it incorporates content from photo bloggers and a mix of paid and user-generated narratives. Adweek (10/17)
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Securing Cardholder Data While Reducing the Costs of Compliance
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Social Shareable
Pondering pumpkin spice
Dan Pashman writes that pumpkin spice brings together two American passions: "sugar and artificial scarcity." The flavor is available in products such as lattes and gum, but only while fall and winter last. VanityFair.com (10/17)
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Who's Hiring?
Position TitleCompany NameLocation
Assistant/ Associate Professor - Social MediaSyracuse UniversitySyracuse, NY
Click here to view more job listings.
 
SmartQuote
Mobile is a key cornerstone to any strong digital campaign."
-- Maurice Cooper of Holiday Inn, as quoted by Adweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Red Democratica 10 years "On line" (1998-2008)!
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Ahora en FACEBOOK : Red Democratica

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Celebrando 10 anos "On Line"..2009

Keep the candle burning

I have a dream
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FORUM TPSIPOL: RED DEMOCRATICA (1998-1999).
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