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Wednesday, November 5, 2014

[RED DEMOCRATICA] How data could be a cash cow for Twitter


How data could be a cash cow for Twitter | Why e-commerce may shift to social networks | Customer focus is an enduring marketing strategy, ANA exec says
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November 5, 2014
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SmartBrief on Social Business

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How data could be a cash cow for Twitter
Twitter's data trove is a potentially valuable resource that companies will pay to access, executive Adam Bain says. Bain gives the example of a deep-fryer manufacturer that paid to access tweets mentioning soggy fries as a way to pinpoint restaurants in need of its products. The Guardian (London) (11/5)
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Beginner's Guide to Social Media Metrics
Social media metrics are more than just numbers. They're key to your overall business strategy. Whether you're the VP of Human Resources looking to track the growth of your employee advocacy program or a social media manager trying to evaluate the health of your communities, social media metrics can provide insights that can help achieve real results. Download the Beginner's Guide here.
Connecting Collaborating
Why e-commerce may shift to social networks
Social networks are a natural place for digital and mobile commerce as consumers look for ways to streamline their transactions in the places they visit most, says John Collison, co-founder of payments processing startup Stripe. "More people will do this if you make it easier," he adds. CNET (11/4)
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Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

Marketer MomentsSponsored By
Subway goes GIF crazy for National Sandwich Day
Monday was National Sandwich Day and Subway celebrated by tweeting out love letters in the forms of Vines and animated GIFs. Images featured cutesy sandwiches and Valentine's Day-like notes such as "Lettuce be together," and the brand also included content from top tweeters and followers. MediaPost Communications/Marketing Daily (11/4)
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Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!
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Platform NewsSponsored By
Facebook tweaks app technology once praised as political-outreach tool
Facebook users will soon have the option of denying applications access to their friend lists. The lists were shared by default in the past, which one operative for President Barack Obama's 2012 campaign called a "groundbreaking" outreach tool. The change is designed to give users greater control, the company says. Advertising Age (free access for SmartBrief readers) (11/4)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Report: 93% of small-business buyers consider peer reviews
Independent reviews of products and thoughts from other business owners who use a service are the most important factors for a small business making a buying decision, according to a study by The Alternative Board. In total, 93% of survey respondents said analysis and reviews improve their confidence when making a business decision and purchase. eMarketer (11/4)
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Analysis: Accuracy of many location-based ad services is off
Many services offer ad targeting based on location data, but it's difficult to verify which are accurate and the vast majority may not be, industry experts say. Some networks are trying to improve results by using GPS data in tandem with other targeting options. Adweek (11/4)
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Social Shareable
A streamlined path for baby photos on social media
The device New Born Fame posts babies' "selfies" to social media accounts. It dangles above a crib like a toy, snapping a photo and posting it based on the baby's movement. CNN (11/4)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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It's the largest set of public conversations that are out there."
-- Twitter's Adam Bain, as quoted by The Guardian
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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