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Thursday, November 6, 2014

[RED DEMOCRATICA] Twitter redesigns page to highlight tweet box


Brands no longer allowed to trade Facebook "likes" for incentives | Should sharing-economy firms make peace with regulators? | Cafe faces heat for employee's Facebook post
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November 6, 2014
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The Big Story
Brands no longer allowed to trade Facebook "likes" for incentives
Facebook is stopping marketers from using contest entries and other incentives as a way of boosting the number of "likes" for brand pages. Users should "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Facebook's Harshdeep Singh says. ClickZ (11/5)
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How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

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Should sharing-economy firms make peace with regulators?
Companies such as Uber and Airbnb that are expanding the sharing economy need to work more amicably with regulators and policymakers, experts say. "In my view, the next stage is about compromising and bargaining," University of Pennsylvania professor Ethan Mollick says. Knowledge@Wharton (11/5)
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Cafe faces heat for employee's Facebook post
A Utah restaurant found itself in a social media firestorm after an employee posted an anti-police message on a personal Facebook page. The employee was fired, but the cafe's Facebook page continued receiving critical messages. "We've been turned into a political war zone, and it's destroying our business," says Jody Dansie, the owner's daughter. The Salt Lake Tribune (Utah) (11/5)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Marketer Moments
Twitter users drive Target worker to viral fame
A Twitter user who posted a photo of a Target employee named Alex Laboeuf turned the teenager into a viral sensation and hashtag, #alexfromtarget, in a matter of days. "The Internet is more and more like your local high school where inexplicably the crowd picks something that is not that interesting and elevates it to popularity status," says Andrew Lih, a professor of journalism at American University. The New York Times (tiered subscription model) (11/5)
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What marketers can learn from GoPro's social videos
Christopher Heine writes that brands can learn from GoPro, which has repeatedly struck viral-video gold with point-of-view video clips that use subtle logos to "brand the moment." Adweek (11/5)
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Twitter redesigns page to highlight tweet box
Twitter has moved its tweet-composition box to the top of users' timelines to help make tweeting easier. It also makes the page look a little more like Facebook's timeline, which is not necessarily bad, Meg Neal writes. Marketing Land (11/5), Gizmodo (11/5)
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Design your winning social media strategy
At the kdmcBerkeley Social Media for Content Creators Workshop you'll learn skills for leveraging the power of storytelling to engage and build your social community. Learn new tools and techniques to structure a winning social media strategy that's genuine, interactive and measurable. Register Now
Measurement Matters
Exec explains Twitter's "Buy Now" strategy
The "Buy Now" button is instrumental to Twitter's revenue strategy, but the company is still figuring out how and when to use it, Twitter's Adam Bain says. "We're experimenting with ... what emotions do you need to find to generate a sale. What we do is monetize emotions," Bain says. Marketing Land (11/5)
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Social Shareable
"Calvin and Hobbes" creator pens new comic strip
Reclusive "Calvin and Hobbes" creator Bill Watterson has penned a comic strip to mark the 2015 Angoulême International Comics Festival, which honored Watterson with its Grand Prix award this year. Time.com (11/5)
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Not all inefficiencies are bad."
-- Management professor Ethan Mollick, as quoted by Knowledge@Wharton
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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