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Thursday, November 20, 2014

[RED DEMOCRATICA] Twitter influences purchases, study finds


Talk of Facebook being at NewFronts is off, association says | Salesforce marries Social Studio with cloud tools | Social media outreach should extend beyond marketing
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November 20, 2014
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Talk of Facebook being at NewFronts is off, association says
Facebook won't be making an appearance at the Interactive Advertising Bureau's NewFronts event next year after all, despite previous reports. An IAB official said there were talks but the company "ultimately decided that this wasn't the right time for them to join the lineup." Advertising Age (free access for SmartBrief readers) (11/20)
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Salesforce marries Social Studio with cloud tools
Social Studio is now a part of the Salesforce Marketing Cloud, a move that integrates the social tool with the brand's enterprise marketing, customer service and sales platforms. The announcement coincides with the release of a new version of Social Studio. Marketing Land (11/19), InformationWeek (11/19)
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Social media outreach should extend beyond marketing
Building customer loyalty on social media requires more than marketing, writes Dave Evans of Lithium. Take advantage of what you already know about clients to develop superior customer experiences, Evans writes. ClickZ (11/19)
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Nikon campaign targets "Generation Image"
Nikon is launching a holiday campaign around the idea that the millennial generation, which has fully embraced visual communication, should embrace technology beyond the smartphone camera. The campaign is themed "I am Generation Image" and includes online video, digital and social efforts. Nikon's creative agency McCann Erickson New York is among five agencies working on the campaign. The New York Times (tiered subscription model) (11/19)
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Platform News
WhatsApp gets encryption features
Facebook says it's bringing end-to-end encryption to its WhatsApp service, allowing users to send messages with less fear of exposure to an unintended audience. Technology by Open Whisper Systems will power the encryption service. The Drum (Glasgow, Scotland) (11/19)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Measurement MattersSponsored By
Twitter influences purchases, study finds
More than half of surveyed Twitter users aged 13 and up said ads and promotions on the service led to a purchase they otherwise might not have considered, according to DB5 research conducted for Twitter. A majority had also used Twitter while shopping in a store or purchased a product first discovered through Twitter. eMarketer (11/20)
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Social Shareable
Your cellphone could be bad for your back
Tilting the head to peer at a mobile screen can place as much strain on the back as carrying heavy weights around the neck, researchers say. "[L]ooking at Twitter in the supermarket checkout line is the equivalent of giving an aardvark a piggy-back ride," Olga Khazan writes. The Atlantic online (11/18)
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People are communicating visually, more so than ever before, with social media as the conduit."
-- Lisa Baxt of Nikon, as quoted by The New York Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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