Yale should return artifacts from Machu Picchu to Peru. Entrevista en Yale a Eliane Karp Toledo


Thursday, March 5, 2015

[RED DEMOCRATICA] Expedia runs Van Gogh-themed Twitter campaign


Instagram's latest ad format models print advertising | Forecast: Instagram to add 42 million U.S. users by 2018 | Why it's a good time to join the Snapchat bandwagon
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March 5, 2015
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Instagram's latest ad format models print advertising
Instagram now offers carousel ads that give marketers the option to place several images inside a digital ad that users can control by swiping through those images. The ads are intended to have the same appeal as a print ad with multiple pages. Reuters (3/4), Adweek (3/4), TechCrunch (3/4)
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Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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Connecting Collaborating
Why it's a good time to join the Snapchat bandwagon
Snapchat is a good fit for marketers trying to reach young users, but even those targeting older users should get an early start on the platform, writes Andre Kay, CEO of Sociallybuzz. "If you start using it now, you will find your Snapchat voice by the time competitors try to learn how to use it," Kay writes. SmartBrief/SmartBlog on Social Media (3/5)
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Marketer: People want to connect with people, not brands
Social media users are getting savvier, and that means marketers need to up their game, says Alison Munn of BMC Software. People are more savvy about who they will follow, Munn says, and ultimately, "people want to connect with other people on social media." SocialMedia.org Blog (2/23)
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Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

Marketer MomentsSponsored By
Expedia runs Van Gogh-themed Twitter campaign
Expedia is marking the 125th anniversary of Vincent Van Gogh's death with a "Flock to Unlock" Twitter campaign that invites participants to visit a dedicated page and tweet a message with the hashtag #VanGogh2015. Tweets gradually unlock an image by the Dutch artist and give users the chance to win a trip to Holland. Marketing Land (3/4)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

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Platform NewsSponsored By
Pinterest enhances ad tools
Pinterest will begin offering advertisers more in-depth targeting options for their campaigns and debut animated ad pins that are set in motion when users scroll. Industry analysts also expect Pinterest to add a "buy" button in the near future, though the social network has not confirmed that plan. Advertising Age (free access for SmartBrief readers) (3/4)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Measurement MattersSponsored By
How social media is changing local news
Stories featured on the news in Macon, Ga., Sioux City, Iowa, and Denver closely mirrored what was trending on Facebook at the same time, according to a study by the Pew Research Center and the John S. and James L. Knight Foundation. The study also looked at how users comment on and engage with local news. Social Times (3/5)
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How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Social ShareableSponsored By
Enter the duang
A Chinese shampoo ad featuring Jackie Chan saying the word "duang," which doesn't mean anything and is impossible to write in Chinese, has gone viral. The nonsense word has been searched on Weibo more than 8.5 million times. Mashable (3/5)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

While local news continues to be a regular and influential part of people's lives, the ways in which they consume that news has changed dramatically."
-- Knight Foundation's Jon Sotsky, as quoted by Social Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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Celebrando 10 anos "On Line"..2009

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