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Monday, March 2, 2015

[RED DEMOCRATICA] How brands jumped on #TheDress bandwagon


How brands jumped on #TheDress bandwagon | Goldman Sachs is going social | How to build your company's Twitter following
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March 2, 2015
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The Big Story
How brands jumped on #TheDress bandwagon
Twitter users spent a lot of time last week trying to figure out the color of a dress, and many brands jumped on the bandwagon. Some brands posted images of products -- jet planes and Lego figurines -- kitted out in blue-and-black or white-and-gold colors; others, such as Snickers and Papa John's, got mileage out of rejecting the meme. "Hey internet, you obsess over a dress when you're hungry," Snickers tweeted. Adweek/AdFreak blog (2/27), ClickZ (2/27)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

Connecting CollaboratingSponsored By
Goldman Sachs is going social
Goldman Sachs is preparing to launch Symphony, a social network for Wall Street financiers. The platform, backed by a consortium of 15 banks, is seen as a potential rival to Bloomberg's costly messaging and data terminals. New York Post (3/2)
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How to build your company's Twitter following
Lauren Dugan offers 10 tips on how to build a following for a corporate Twitter handle. Following other users is a smart strategy, but don't forget the value of offline networking, she writes. "Add your Twitter handle to your business cards, and new connections will be likely to follow you," Dugan writes. SocialTimes.com (2/28)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Marketer MomentsSponsored By
The problem with Dove's #SpeakBeautiful campaign
Dove's #SpeakBeautiful campaign saw the brand tweet messages at women who denigrated themselves on Twitter, urging them to post something positive about their appearance. That rubbed some the wrong way. "The only purpose of this cooing, of course, is to lull consumers into a sense of intimacy so human, so convincing, that you forget that Dove is actually trying to sell you something," Caitlin Dewey writes. The Washington Post (tiered subscription model)/The Intersect blog (2/25), Advertising Age (free access for SmartBrief readers) (2/27)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

Platform NewsSponsored By
How Facebook and Twitter plan to compete with YouTube
Facebook and Twitter are challenging YouTube's established place as the digital video leader, but the social networks are taking different approaches from each other, writes Steven Rosenbaum. Facebook is actively recruiting content creators and brands, while Twitter's new camera tool will encourage users to produce and share videos. Forbes (3/1)
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ISIS calls for war against Twitter employees
Islamic State's online activists are calling for attacks on Twitter employees, including co-founder Jack Dorsey, over the social network's policy of deleting posts and suspending accounts that share ISIS-related videos. "Your virtual war on us will cause a real war on you," one message warned. BuzzFeed (3/1)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Measurement Matters
Opinion: Super Bowl buzz doesn't last long
Brands that staged social media campaigns tied to the Super Bowl saw an uptick in social conversations during and immediately after the game, but data show that the buzz doesn't last long, Rick Miller writes. "[T]he window of consumer connection is likely only a few weeks at best," Miller writes. Marketing Land (2/27)
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Social Shareable
What would Odysseus have made of #TheDress?
The ocean was "wine-dark" and sheep were "violet" in Homer's "Odyssey" -- a reminder, researchers say, that the words used to describe colors have changed over the centuries. The color blue is almost entirely absent from ancient texts, and some tribes still lack specific words for the hue, reportedly struggling to distinguish it from green. Business Insider (2/27)
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Is there a limit to how friendly and intimate mega-brands should be, even if social media allows it?"
-- Nat Ives, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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