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Wednesday, March 4, 2015

[RED DEMOCRATICA] Why the TSA posts dynamite photos on Instagram


Social media goes hyperlocal with Nextdoor | Pity Boston's public-transit Twitter chief | Why the TSA posts dynamite photos on Instagram
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March 4, 2015
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SmartBrief on Social Business

The Big Story
Social media goes hyperlocal with Nextdoor
Social network Nextdoor is working to build neighborhood-level links for people, businesses and service providers. Doing so will require winning people's trust by not hurrying a business model, CEO Nirav Tolia says. The New York Times (tiered subscription model) (3/3)
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Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

Connecting CollaboratingSponsored By
Pity Boston's public-transit Twitter chief
Lisa Battiston runs the Twitter account for Boston's transit system, a thankless task during the city's heavy snows this winter. Battiston says she has spent about 85% of her time engaging Twitter users since January. "If they say anything negative, it's normally warranted. They're just frustrated," she says. Boston.com (3/3)
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Why the TSA posts dynamite photos on Instagram
As a social media analyst for the Transportation Security Administration, Bob Burns spends his days trawling through photos of confiscated grenades and knives and posting the most startling images to the TSA's Instagram account. The key is to keep people interested in order to get safety messages across, Burns says. "If I post a picture of a sword or a nine-inch-long knife with brass-knuckle handles, that's more likely to get more discussion going," he says. Adweek (3/3)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

Marketer MomentsSponsored By
Target's Hispanic push highlights unique Spanish words
Target has debuted a Spanish-language marketing campaign called "Sin Traducción," or "without translation," which seeks to highlight unique words in Hispanic culture. The campaign from LatinWorks also includes a heavy social media element. "This campaign is about fueling a conversation and getting people to talk about what those untranslatable words, feelings and phrases are," said Target marketing executive Rick Gomez. Advertising Age (free access for SmartBrief readers) (3/3)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Platform NewsSponsored By
Is Facebook building its own version of Twitter's MoPub?
Facebook is believed to be working on an ad product to rival Twitter's MoPub product, a platform that gives advertisers a central spot to deploy ads to mobile applications and get feedback from over 1 billion devices. Facebook's version could be announced at its F8 developer conference this month. Bloomberg (3/3)
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Twitter has more tricks up its sleeve, exec says
Twitter has plenty of ideas for improving its services and product offerings in the pipeline, finance chief Anthony Noto says. One option, a newspaper-style "daily edition" of curated tweets, might help power users who follow huge numbers of other users to stay on top of their news feeds. "We've only scratched the surface here," Noto says. The Wall Street Journal (tiered subscription model)/Digits blog (3/3), Computerworld/IDG News Service (3/3)
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How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

Measurement MattersSponsored By
Why social media marketing needs to show results
Businesses need to ensure that their social media efforts are helping their overall growth strategy, writes Frank Cespedes, a senior lecturer at Harvard Business School. Measuring social media success solely on activity is a wrong approach, as true business growth occurs from real productivity and sales, Cespedes writes. Harvard Business Review online (tiered subscription model) (3/3)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Social Shareable
Homer Simpson, particle physicist
Homer Simpson inadvertently predicted the mass of the Higgs boson 14 years before particle physicists were able to do the same, mathematician Simon Singh says. In an episode from 1998, Homer is shown scribbling equations on a blackboard; when solved, the equation was found to closely predict the nanomass of a Higgs boson, Singh says. The Independent (London) (tiered subscription model) (3/1)
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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For years now, we have heard big talk about the big data behind big investments in social media. ... It's time to expect more from social media and prove it."
-- Frank Cespedes, writing at Harvard Business Review online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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Red Democratica 10 years "On line" (1998-2008)!
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