Tuesday, March 17, 2015

[RED DEMOCRATICA] Facebook post forces American Airlines to rethink refund


Facebook reportedly preparing ad-measurement tool | Facebook post forces American Airlines to rethink refund | Why social media managers shouldn't go at it alone
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March 17, 2015
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The Big Story
Facebook reportedly preparing ad-measurement tool
Facebook reportedly will use next week's F8 developers conference to launch a service to let marketers track whether Facebook ads lead viewers to download applications. "Facebook is looking to become a one-stop-shop for advertisers to buy ads," Lara O'Reilly writes. The Information (3/16), Business Insider (3/16)
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5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

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Facebook post forces American Airlines to rethink refund
American Airlines refused to issue a refund to a family whose daughter had died unexpectedly, until the girl's mother posted the airline's letter of refusal to Facebook. The airline then backtracked and announced it would issue a refund, but failed to notify the family of its change of heart. The Economist (tiered subscription model)/Gulliver blog (3/16)
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Why social media managers shouldn't go at it alone
Eighty-six percent of social media professionals experience burnout at some point in their careers, and that's a sign that social media managers need to set better boundaries, Darryl Villacorta writes. Rather than trying to do everything yourself, aim to build an engaging environment fueled by customers and co-workers, Villacorta writes. Sprout Social (3/16)
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Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

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Where should marketers draw the line with chat-app stunts?
"Ex Machina," a movie from DNA Studios, has sparked a debate about advertising on chat applications and elsewhere after it created a fake profile on Tinder to promote the film. "While this was a great ploy to get people to view the ad for the premiere, it clearly would leave people irritated that they fell for that sort of trickery," said WebiMax CEO Ken Wisnefski. Adweek (3/16)
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Etsy's decade-long growth offers key lessons for brands
Etsy's forthcoming initial public offering is the culmination of the brand's consistent growth over the past decade, and it offers four lessons to other brands seeking similar success. Etsy smartly identified and targeted a niche, built a brand that stands for something, created a strong social media following and made changes along the way that were easy for its customers to adapt to. Digiday.com (3/16)
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Whitepaper: SDN: How do you get there from here?
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Platform News
Uber CFO to depart amid talk of public offering
Uber Chief Financial Officer Brent Callinicos is stepping down, saying he wants to spend more time with his family. The move sparked speculation that the ride-sharing company is preparing for an initial public offering, although some said Callinicos' departure might actually delay an IPO. Fortune (3/16)
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Measurement Matters
IBM and Twitter launch first joint service
IBM is launching developer tools and cloud-based data services that use data from Twitter, the first products released since IBM and Twitter announced their partnership last fall. Early tests using the Twitter-based services have resulted in a 5% decrease in customer churn, IBM reported. "We thought the early interest would be in consumer products and marketing, but it has turned out to be much broader than that," said Alistair Rennie, general manager of IBM's analytics division. The New York Times (tiered subscription model)/Bits blog (3/17)
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Social Shareable
Would Thomas Edison have offered you a job?
Thomas Edison liked to give potential employees a 146-question general-knowledge test. Workers were expected to be able to name the third-smallest American state, explain where to buy fur or to fish for cod, and have a knowledge of disciplines including philosophy, literature, metallurgy and chemistry. Gizmodo (3/12)
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It's natural to get caught up in the rush of doing good work as a social media manager, but the onus shouldn't be on you entirely."
-- Darryl Villacorta, writing at Sprout Social
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
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